mobile | classic
Dataweek Electronics & Communications Technology Magazine

Follow us on:
Follow us on Facebook Share via Twitter Share via LinkedIn


Electronics Buyers' Guide

Electronics Manufacturing & Production Handbook 2017


Presentation outlines vision for ‘Microchip 2.0’
16 May 2018, News

Norbert Siedhoff, European sales director and managing director of Microchip Technology GmbH, Germany, returned to South African shores in early April to address the local industry at a breakfast meeting in Johannesburg.

Norbert Siedhoff presented the vision for ‘Microchip 2.0’.
Norbert Siedhoff presented the vision for ‘Microchip 2.0’.

The main thrust of his presentation was to spell out the company’s vision for its future, which it is calling ‘Microchip 2.0’. Identifying four global mega trends – urbanisation, climate change, globalisation and energy efficiency – the company’s modern strategy crystallises the way forward for it to keep up with a rapidly changing industry.

These changes have seen Microchip Technology progress from being a component manufacturer to more of a solution provider, driven by significant investments in R&D. Siedhoff underlined the fact that the company has continued to grow by means of acquiring specialist companies in particular fields (more than 17 acquisitions to date) and will continue to follow this principle, rather than itself trying to become an expert in all complementary technologies in such a fast-changing world. He aptly described the current dizzying pace of technological advancement as a situation where “disruptors are disrupting disruptors.”

The breakfast presentation was organised and hosted by Microchip’s South African sales channel partner, Tempe Technologies. Willem Hijbeek commented: “This VIP breakfast meeting hosted by Microchip is always looked forward to by the embedded engineering community and well attended countrywide. Siedhoff’s presentations are informative and focus on providing insight to technological trends affecting our industry. I am sure all the delegates that attended this recent presentation are looking forward to being invited to the next one.”

Managing director, Willem Hijbeek, also announced that a change of approach has been decided on, that will see a move away from the wellknown ‘Summer School’ technical training conferences, in favour of quarterly events with a more dedicated focus on particular topics.

The breakfast concluded with a presentation given by Tempe’s customer engagement engineer, Zandalee Blignault, who demonstrated an implementation of secure connectivity with mutual authentication using Amazon Web Services. According to Hijbeek, this is a subject that is increasingly receiving interest from South African developers, and one which Microchip and Tempe are dedicated to supporting.

For more information contact Tempe Technologies, +27 (0)11 455 5587,,

Supplied By: Tempe Technologies
Tel: +27 11 455 5587
Fax: 086 517 8411
  Share on Facebook Share via Twitter Share via LinkedIn    

Further reading:

  • Electronics news digest
    10 October 2018, News
    South Africa • The minister of telecommunications and postal services, Dr Siyabonga Cwele, and ICASA have agreed to settle the court matter involving the Invitation to Apply (ITA) which was issued on ...
  • In memoriam: Zalman Orlianski
    10 October 2018, This Week's Editor's Pick, News
    The South African electronics industry reacted with shock and deep sadness to the passing of Zalman Orlianski, founder of Zetech, last month.
  • First-of-its-kind aircraft being designed in SA
    10 October 2018, This Week's Editor's Pick, News
    Dubbed the Pegasus Vertical Business Jet (VBJ1), the aircraft aims to combine the best features of a helicopter and a business jet.
  • The future of energy-harvesting IoT applications
    10 October 2018, This Week's Editor's Pick, News
    Energy harvesting offers significant advantages to the development and improvement of the Internet of Things (IoT). It is a critical component for creating an enhanced class of autonomous and mobile applications ...
  • EMC conference programme announced
    10 October 2018, News
    The local organising committee for the 2018 IEEE 4th Global Electromagnetic Compatibility Conference (GEMCCon) – to be held in Stellenbosch from 7 to 9 November – has released the official programme for ...
  • CSIR camera to be launched into space
    10 October 2018, News
    A CSIR-developed ‘K-line’ camera will be the first in the world to be launched into space on a nanosatellite. The camera, which was featured at the Africa Aerospace and Defence 2018 exhibition, will ...
  • New SA country manager for PCB broker
    10 October 2018, News
    Printed circuit board (PCB) broker Elmatica has hired a country manager to spearhead its push into the South African market. “A few weeks ago we announced our strategy to increase our presence in South ...
  • Electronics news digest
    12 September 2018, News
    South Africa • South Africa has launched a multimillion Rand global project in radio astronomy that will conduct groundbreaking science in astrophysics. To be located at the Square Kilometre Array (SKA) ...
  • Electronic component shortages – a South African perspective
    12 September 2018, EBV Electrolink, Radio Data Communications, This Week's Editor's Pick, News
    Dataweek spoke to a South African electronics manufacturer and a component distributor to find out how the local market is coping with the current worldwide component shortages.
  • Arrow Altech Distribution rebrands to Altron Arrow
    12 September 2018, Altron Arrow, News
    Through its single brand identity, Altron aims to remove the complexity experienced when engaging with the various businesses within the group.
  • From the editor’s desk: The ethics of AI
    12 September 2018, Technews Publishing, News
    This year, employees at Google have very publicly protested against the company’s involvement in projects they are concerned about. The first protest was over Project Maven, a programme developed for ...
  • MQTT protocol is giving hackers a backdoor into smart homes
    12 September 2018, News
    Another warning has been issued to designers of Internet of Things (IoT)-connected products, with the cybersecurity firm Avast announcing recently that it discovered a severe flaw related to the MQTT ...

Technews Publishing (Pty) Ltd
1st Floor, Stabilitas House
265 Kent Ave, Randburg, 2194
South Africa
Publications by Technews
Dataweek Electronics & Communications Technology
Electronic Buyers Guide (EBG)

Hi-Tech Security Solutions
Hi-Tech Security Business Directory

Motion Control in Southern Africa
Motion Control Buyers’ Guide (MCBG)

South African Instrumentation & Control
South African Instrumentation & Control Buyers’ Guide (IBG)
Terms & conditions of use, including privacy policy
PAIA Manual


    Classic | Mobile

Copyright © Technews Publishing (Pty) Ltd. All rights reserved.