mobile | classic
Dataweek Electronics & Communications Technology Magazine





Follow us on:
Follow us on Facebook Share via Twitter Share via LinkedIn


Search...

Electronics Buyers' Guide

Electronics Manufacturing & Production Handbook 2017


 

Presentation outlines vision for ‘Microchip 2.0’
16 May 2018, News

Norbert Siedhoff, European sales director and managing director of Microchip Technology GmbH, Germany, returned to South African shores in early April to address the local industry at a breakfast meeting in Johannesburg.

Norbert Siedhoff presented the vision for ‘Microchip 2.0’.
Norbert Siedhoff presented the vision for ‘Microchip 2.0’.

The main thrust of his presentation was to spell out the company’s vision for its future, which it is calling ‘Microchip 2.0’. Identifying four global mega trends – urbanisation, climate change, globalisation and energy efficiency – the company’s modern strategy crystallises the way forward for it to keep up with a rapidly changing industry.

These changes have seen Microchip Technology progress from being a component manufacturer to more of a solution provider, driven by significant investments in R&D. Siedhoff underlined the fact that the company has continued to grow by means of acquiring specialist companies in particular fields (more than 17 acquisitions to date) and will continue to follow this principle, rather than itself trying to become an expert in all complementary technologies in such a fast-changing world. He aptly described the current dizzying pace of technological advancement as a situation where “disruptors are disrupting disruptors.”

The breakfast presentation was organised and hosted by Microchip’s South African sales channel partner, Tempe Technologies. Willem Hijbeek commented: “This VIP breakfast meeting hosted by Microchip is always looked forward to by the embedded engineering community and well attended countrywide. Siedhoff’s presentations are informative and focus on providing insight to technological trends affecting our industry. I am sure all the delegates that attended this recent presentation are looking forward to being invited to the next one.”

Managing director, Willem Hijbeek, also announced that a change of approach has been decided on, that will see a move away from the wellknown ‘Summer School’ technical training conferences, in favour of quarterly events with a more dedicated focus on particular topics.

The breakfast concluded with a presentation given by Tempe’s customer engagement engineer, Zandalee Blignault, who demonstrated an implementation of secure connectivity with mutual authentication using Amazon Web Services. According to Hijbeek, this is a subject that is increasingly receiving interest from South African developers, and one which Microchip and Tempe are dedicated to supporting.

For more information contact Tempe Technologies, +27 (0)11 455 5587, willem.hijbeek@tempetech.co.za, www.tempetech.co.za


Credit(s)
Supplied By: Tempe Technologies
Tel: +27 11 455 5587
Fax: 086 517 8411
Email: willem.hijbeek@tempetech.co.za
www:
  Share on Facebook Share via Twitter Share via LinkedIn    

Further reading:

  • Electronics news digest
    16 May 2018, News
    Overseas    Business • STMicroelectronics achieved a massive 22,2% year-over-year improvement to its net revenue, which totalled $2,23 billion for the first quarter of its 2018 financial year. The company ...
  • Official send-off for SA satellite
    16 May 2018, News
    The primary mission objective of ZACUBE-2 is to demonstrate vessel-tracking services in the South African Exclusive Economic Zone.
  • Company profile: Poynting
    16 May 2018, Poynting Antennas, Telecoms, Datacoms, Wireless, News
    Poynting has evolved its global presence to the point where its main market is now Europe, with 50% of its turnover coming from the Nordic countries in particular.
  • An invisible war waged over electromagnetic spectrum
    16 May 2018, News
    Electronic warfare “deals with the exploitation of the electromagnetic spectrum to the maximum benefit of oneself and one’s allies and to the maximum detriment of one’s adversaries.”
  • How the aerospace and defence sector is shaping the modern world
    16 May 2018, TRX Electronics, News
    What was once intended for use in national defence may now be found in every home (think virus protection software or data encryption).
  • From the editor's desk: Drones, battle zones and smart homes
    16 May 2018, Technews Publishing, News
    It is a morbid but inescapable fact that, throughout recorded history, one of the strongest forces driving technological change is warfare. Famous names from the past, like Leonardo da Vinci, earned a ...
  • Espressif ships 100 millionth IoT chip
    16 May 2018, ICORP Technologies, News
    Espressif Systems has reached the milestone of shipping its 100 millionth chip for the Internet of Things (IoT) market. Specialising in the development of low-power Wi-Fi and Wi-Fi/Bluetooth combo ICs ...
  • RS releases DesignSpark Toolbox app
    16 May 2018, RS Components (SA), News
    RS Components has unveiled a new app for iOS, Android and Windows devices. The DesignSpark Toolbox app is available to download free-of-charge, and provides a single point of access to common electronic ...
  • TV white space regulations welcomed
    16 May 2018, News
    The Independent Communications Authority of South Africa (ICASA) recently published its regulations on the use of Television White Space (TVWS). The news was enthusiastically welcomed by the Dynamic ...
  • Win a dev board for 8-bit PIC MCUs
    16 May 2018, News
    Dataweek readers have a chance to win a Microchip Curiosity HPC development board (DM164136) – the perfect platform to harness the power of modern 8-bit PIC microcontrollers (MCU). Its layout and external ...
  • In-circuit debugger
    16 May 2018, Tempe Technologies, Design Automation
    The debugging process remains an important area where many embedded design engineers would like to see improvements, according to AspenCore’s 2017 Embedded Market Study. To address these needs and enhance ...
  • Microchip rolls out more 8-bit PIC and AVR MCUs
    16 May 2018, Tempe Technologies, DSP, Micros & Memory
    Microchip Technology has introduced two new 8-bit microcontroller (MCU) families, supported by development boards and development software. The PIC16F18446 family of microcontrollers are ideal components ...

 
 
         
Contact:
Technews Publishing (Pty) Ltd
1st Floor, Stabilitas House
265 Kent Ave, Randburg, 2194
South Africa
Publications by Technews
Dataweek Electronics & Communications Technology
Electronic Buyers Guide (EBG)

Hi-Tech Security Solutions
Hi-Tech Security Business Directory

Motion Control in Southern Africa
Motion Control Buyers’ Guide (MCBG)

South African Instrumentation & Control
South African Instrumentation & Control Buyers’ Guide (IBG)
Other
Terms & conditions of use, including privacy policy
PAIA Manual





 

         
    Classic | Mobile

Copyright © Technews Publishing (Pty) Ltd. All rights reserved.