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On-the-ground sales support for South African Farnell customers

26 February 2021 News

Farnell, an Avnet company and global distributor of electronic components, products and solutions, has enhanced its service to customers in South Africa through a new partnership with sister company EBV, which is also an Avnet company. Embedded system designers and engineers in South Africa can now access Farnell’s global online catalogue of more than 950 000 products direct from their local EBV sales contact. Local sales and technical support is offered by a team of representatives from both companies to simplify product selection and ordering processes.


Rob Rospedzihowski.

Farnell’s product offering spans more than 2000 leading suppliers and manufacturers including Micron, Panasonic, Raspberry Pi, TE Connectivity, Schneider Electric and Tektronix, with over 900 new products brought to market each week. Since July 2019, Farnell has added over 30 new suppliers, increased inventory by 25 percent and added $150 million worth of stock. Global logistics operations have also been enhanced with investment in a new distribution centre in the United Kingdom which enables shipping to South Africa in three days.

Rob Rospedzihowski, president of sales for EMEA at Farnell, says: “This new partnership with EBV enables more customers than ever to access our market leading product offering, from semiconductors to single board computing, and test and measurement. We are already receiving very positive feedback from customers in South Africa on how the greatly increased product range available to them is better supporting their business needs.”

Farnell has also enhanced its website to offer customers multicurrency options. Customers can access Farnell’s entire global range online, including:

• A market-leading portfolio of over 120 000 semiconductor lines from top suppliers such as Xilinx, Micron, STMicroelectronics and Microchip.

• Significantly enhanced range of interconnect, passives and electromechanical products to support industrial automation and Industrial IoT projects alongside the addition of new suppliers such as Yageo and KOA.

• Single board computers for industrial, hobbyist and educational use from over 100 brands including Raspberry Pi, Arduino, Beagleboard and BBC micro:bit.

• Farnell has also invested $4 million in test and measurement with more than 4000 products added.

Fast quotes for customised or not-in-stock products are now also available for South African customers. The content-rich website features a suite of industry-first online tools including Connector e-Guide and Soldering Tip Selector to help design engineers identify critical components much faster. Farnell’s IoT Hub and Embedded Hub also host an extensive range of free online resources, data sheets, application notes, videos, webinars and technical articles on artificial intelligence and the Internet of Things.

Farnell’s full global online catalogue is available from export.farnell.com. Customers can also contact their local Farnell or EBV representative for support.


Q&A; with Rob Rospedzihowski, Farnell’s president of sales for EMEA

Is this an exclusive partnership?

The delivery of the Farnell offering in South Africa is done through the Farnell-EBV partnership exclusively. Since Farnell joined the Avnet ecosystem in 2016, our focus has been on supporting our customers directly. There are no existing distribution agreements in place in South Africa, meaning our customers can work with us – and are supported by us – directly.

Has extra staff been added to deal with the extra workload?

We are delivering this enhanced service to customers in South Africa through a greater collaboration between Farnell and EBV as part of the Avnet ecosystem. Farnell has technical teams able to deliver bespoke support as and when customers require it – if a customer has a query, this is dealt with by Farnell teams directly, which are available 24 hours a day, 5 days a week.

How did this come about?

We started working together in a limited capacity a few years ago, as part of Avnet’s acquisition of Farnell. As Farnell moved into the broader Avnet ecosystem we also began participating in TechTrend events alongside our EBV sister company. These events enabled us to get closer to customers in South Africa and introduce the Farnell proposition and our extensive range to a new group of customers.

This new partnership with EBV and direct delivery proposition for Farnell in South Africa offers local customers access to a near-1 million product portfolio and delivery in 3-4 days, providing enhanced access to key technologies for customers and exciting potential for Farnell and the Avnet group.

How will things work for SA customers who order through the Farnell website?

Customers who have previously ordered from the Farnell website or through a local sales contact will see no change. In fact, customers will very likely see an improved online experience as we continue to invest heavily in our web offering and enhanced global logistics operations following investment in a new distribution centre in the United Kingdom which enables shipping to South Africa in three days.

Customers ordering through the South Africa website will receive access to the same comprehensive range that we offer throughout Europe, spanning more than 2000 leading suppliers and manufacturers including Maxim Integrated Products, Panasonic, STMicroelectronics, TE Connectivity, Molex, Schneider Electric and Tektronix, and benefit from new multicurrency options. Fast quotes for customised or not-in-stock products are now also available for South African customers.

What benefits will customers enjoy?

EBV will leverage and promote Farnell’s global portfolio of over 950 000 products from more than 2000 suppliers. Customers in South Africa benefit from a complete solution; Farnell and EBV direct sales teams are fully integrated to offer customers seeking low-volume, high-mix support from Farnell, while higher-volume customers benefit from the expertise of EBV in this area. Farnell personnel can provide assistance to EBV customers and vice versa wherever required; customers will find that this new partnership really enhances their experience and the support they receive.

Is there an option for pricing in Rands?

Customers in South Africa will soon have an option to purchase in Rands – we are working to introduce this in early 2021 as part of our broader, and ongoing, investment in improving our web offering.


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