Power Electronics / Power Management


Potensa is born, finding solutions to custom energy needs

28 April 2021 Power Electronics / Power Management News

Just Batteries is proud to announce its rebranding and the birth of its new company name: Potensa. Established in 2004 and offering 65 years of combined expertise in creating customised energy solutions to a broad range of customers, Just Batteries, now known as Potensa, has grown significantly over the past few years, serving clients in markets across Africa, the Middle East and Europe.


“As a key player in customised energy solutions, it was necessary to reposition ourselves in the market, ensuring our brand aligns with the superiority of the solutions, services and products we offer,” said national sales manager, Darren McDonald. “As no energy product design or assembly is identical, our focus is custom battery pack design, battery pack assembly and advisory services, which create specialised products and services to our customers.”


Potensa’s expertise extends to all major chemical systems, including alkaline cells, lithium primary cells, AGM, SLA, Ni-Cd, Ni-MH, Li-Ion and LiFeP04, with products exported throughout the globe. Its tailored energy efficiency solutions can be utilised in any type of facility or application.

“Our success lies in the combination of outstanding products with an accomplished, expert engineering team, supported by an exceptional operational team. We represent some of the world’s leading battery brands, with our products being supplied both locally and internationally,” McDonald said.





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