In order to better serve the broadening range of markets it has developed products for, FTDI Chip has established a new distinct company, Bridgetek.
Presenting the embedded engineering sector with a well-defined and targeted operation, Bridgetek will drive the further commercialisation of some of the technologies introduced by FTDI Chip in recent years. Its resources will be devoted to two particular product areas: the multi-award winning Embedded Video Engine (EVE) graphic controller ICs which enable engineers to implement more sophisticated human machine interface (HMI) systems; plus the range of performance-optimised microcontrollers (MCUs) with their expansive array of connectivity options and high processing speeds.
Headquartered in Singapore, the new company will have branch offices in both Glasgow and Taipei, allowing it to rapidly respond to the needs of Western and Far Eastern customers. This move will mean that FTDI Chip is able to realign itself with its highly successful USB interconnection business.
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When I started writing my column for this issue, I was determined to come up with a topic and a way to avoid mentioning the ‘C’ word. I came close – you will only find ‘COVID-19’ mentioned once or twice ...
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“Aspire to work for a company that you admire, and for a boss that you want to serve, that shares your passion and motivation.”
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