Microchip pushes direct e-commerce via mobile

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19 April 2017 News

Microchip Technology has débuted its updated, feature-rich and mobile-optimised e-commerce platform for purchasing microcontrollers, mixed-signal, analog, Flash-IP solutions and more. microchipDIRECT, which sells Microchip parts directly to customers, has been updated with several new mobile-accessible features, including high-volume quotes, custom programming, ordering flexibility, numerous languages, worldwide currency options and global support.

“Consumers expect a certain look, feel and ease-of-use on any e-commerce site they visit, whether purchasing consumer goods or semiconductors,” said Sean Strickler, director of corporate sales at Microchip. “microchipDIRECT is meeting those consumer expectations by providing a B2C-like experience that allows our clients to check product stock quantities, see pricing, track orders or download a data sheet directly from their mobile device. We are proud to be the industry leader in this area with unique key features that are easily accessible on our new mobile-optimised website.”

Users can now request a quote for high-volume pricing via a smartphone, tablet or desktop device, and are able to check when their order will arrive before they commit to placing an order. In addition, customers are now able to schedule their orders up to 12 months in advance and dropship to most global locations.

Another innovative feature is the ability for customers to add custom code to a microcontroller or memory device via the microchipDIRECT Programming Center. This service offers fast and low-cost programming, and customers can also apply their approved pricing quote to a programmed part.

For more information visit www.microchipdirect.com

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