Presentation outlines vision for ‘Microchip 2.0’

16 May 2018 News

Norbert Siedhoff, European sales director and managing director of Microchip Technology GmbH, Germany, returned to South African shores in early April to address the local industry at a breakfast meeting in Johannesburg.

Norbert Siedhoff presented the vision for ‘Microchip 2.0’.
Norbert Siedhoff presented the vision for ‘Microchip 2.0’.

The main thrust of his presentation was to spell out the company’s vision for its future, which it is calling ‘Microchip 2.0’. Identifying four global mega trends – urbanisation, climate change, globalisation and energy efficiency – the company’s modern strategy crystallises the way forward for it to keep up with a rapidly changing industry.

These changes have seen Microchip Technology progress from being a component manufacturer to more of a solution provider, driven by significant investments in R&D. Siedhoff underlined the fact that the company has continued to grow by means of acquiring specialist companies in particular fields (more than 17 acquisitions to date) and will continue to follow this principle, rather than itself trying to become an expert in all complementary technologies in such a fast-changing world. He aptly described the current dizzying pace of technological advancement as a situation where “disruptors are disrupting disruptors.”

The breakfast presentation was organised and hosted by Microchip’s South African sales channel partner, Tempe Technologies. Willem Hijbeek commented: “This VIP breakfast meeting hosted by Microchip is always looked forward to by the embedded engineering community and well attended countrywide. Siedhoff’s presentations are informative and focus on providing insight to technological trends affecting our industry. I am sure all the delegates that attended this recent presentation are looking forward to being invited to the next one.”

Managing director, Willem Hijbeek, also announced that a change of approach has been decided on, that will see a move away from the wellknown ‘Summer School’ technical training conferences, in favour of quarterly events with a more dedicated focus on particular topics.

The breakfast concluded with a presentation given by Tempe’s customer engagement engineer, Zandalee Blignault, who demonstrated an implementation of secure connectivity with mutual authentication using Amazon Web Services. According to Hijbeek, this is a subject that is increasingly receiving interest from South African developers, and one which Microchip and Tempe are dedicated to supporting.

For more information contact Tempe Technologies, +27 (0)11 455 5587, [email protected],


Share this article:
Share via emailShare via LinkedInPrint this page

Further reading:

Yamaha displays affordable automation at Automatica 2022
Truth Electronic Manufacturing News
Yamaha Motor Robotics FA Section has shown how affordable robots can transform processes in diverse industries, presenting live demonstrations to visitors at Automatica 2022.

Vicor launches new automotive e-book on electrification
Future Electronics News
The downloadable e-book from Vicor shares insights into new power conversion trends and technologies to support vehicle electrification.

Audi South Africa offers free connectivity upgrades
The announcement covers select models from 2008 onwards that do not have Audi ‘connect’ installed and will use the new connect ‘plug-and-play’ technology.

High-power semiconductor solutions for green hydrogen electrolyser applications
EBV Electrolink News
Gain insights into AC- and DC-coupled electrolyser applications and learn about Infineon’s best-in-class semiconductor solutions in the upcoming webinar.

Actum Group leads in the interconnect industry
Actum Electronics News
Actum Group is a specialist importer and distributor of industrial and electronic products in Southern Africa and a leader in the interconnect industry.

Arrow Electronics opens new primary distribution centre
Altron Arrow News
Arrow Electronics, represented in South Africa by Altron Arrow, announced that it has opened a new, state-of-the-art primary distribution centre in Venlo, the Netherlands.

Quectel masterclass: iSIM implementation
iCorp Technologies News
Online Teaser: The latest masterclass webinar offered by Quectel covers the technology and capability of the iSIM and its use in the development of scalable high-volume IoT applications.

From the editor's desk: 42
Technews Publishing News
To most people, 42 is simply a number. To some, they may think about the fact that it is an even number, or maybe the product of six and seven, or that this is the length of a standard marathon in kilometres. ...

Vicor releases technology predictions for 2022
Editor's Choice News
Predictions for 2022 in automotive, hyperscale computing and aerospace and defence will see innovation adapt to support electrification and drive growth.

Altron Arrow FAE earns top award
Altron Arrow News
STMicroelectronics awards top trophy to Altron Arrow’s field application engineer for outstanding achievement in the certification course.