Hisense grows SA plant investment

27 March 2019 News

Chinese electronics manufacturer Hisense has injected a further R72 million into its refrigeration and television production lines at its Atlantis factory in the Western Cape, in a move that signals the company’s intent to gear up for the growth of the fast moving consumer goods sector on the African continent.

Referring to the investment as an ‘important achievement’, Trade and Industry minister Rob Davies said the investment is proof that South Africa remains an attractive investment destination across all sectors, including advanced manufacturing.

“Everyone who is involved with this kind of a project needs to be extremely proud of what has been achieved here because this is an important investment, which has injected R72 million into the economy and created 150 quality manufacturing job opportunities. Moreover, this investment brings Hisense’s total investment in this Atlantis plant to R440 million, which is a significant investment,” said Davies.

Davies was informed that the plant has been rated as the best performing Hisense plant in the world outside China. “This means that the plant is performing better than others based in North America and the European Union member countries. This is something we need to be proud of as a country and I congratulate Hisense South Africa for that accolade. This is part of our pitch as a country for manufacturing investment that if you come and invest in South Africa, you will have a good experience.”

President of Hisense Middle East-Africa Holdings, Jerry Liu, said the new manufacturing lines would not only create 150 new job opportunities but high-level skills development will be at the forefront of the company’s skills development programme.

“As we expand our presence in southern Africa, Hisense remains committed to providing solutions that will enable growth and sustain economic development. Hisense is keen to support government localisation programmes by partnering with South African manufacturers and logistics networks to consolidate an integrated domestic supply chain,” said Liu.

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