mobile | classic
Dataweek Electronics & Communications Technology Magazine

Follow us on:
Follow us on Facebook Share via Twitter Share via LinkedIn


Electronics Buyers' Guide

Electronics Manufacturing & Production Handbook 2019


Company profile: BAMR
31 July 2019, News

BAMR is a Cape Town-based company that supplies, repairs, services and calibrates instruments, especially in the coatings, corrosion, physical paint testing and allied industries. It has been the supplier and distributor of Elcometer instruments and equipment since 1947 in South Africa and the rest of Africa.

BAMR is a third-generation family business that was started on 22 May 1946 by Fred Duk, a former SADF airforce pilot. The offices were in Spin Street, Cape Town. The company also had an office in Johannesburg, which it was forced to close after the tragic death of Fred’s older son, Donald, who died in 1961. Six months later, Fred also passed away, and his youngest son Frank took over the business and continued to work at BAMR for 47 years until his retirement. The company moved to Newlands in 1973.

In 1998 Graham Duk joined BAMR and has succeeded in growing the business into what it is today. Frank retired in 2008 and Graham, who is the eldest of three sons, has been running the business ever since. “The company name is an abbreviation of what was initially British American Manufacturers Representatives,” Graham explains. “As the company expanded and increased its supplier base, the name was changed to British Allied Manufacturers Representatives, but is still known by the abbreviation BAMR.”

BAMR has placed more focus on its online presence over the last five years, and mainly uses its website and print media to reach new business. It currently employs six staff members, which has doubled over the last two years due to growth in the company, and its sales expansion into sub-Saharan and most of the rest of Africa.

“Although we get a lot of referrals from satisfied customers, our distributor network is a key component of our strategy to reach new markets and industries. BAMR is a small family business and we have mostly relied on word of mouth for sales and marketing. We don’t have FAEs or sales reps, as most of our client base and reputation as a thought leader in the industry has been built over the last 73 years of being in the business. We have a good relationship with our distributors, situated throughout South Africa, who promote our products to existing and potential clients,” Graham Duk says.

BAMR offers training on a regular basis, in partnership with the company Elcometer, which comes out from the UK for the purpose. These training courses are conducted in the main cities around the country, as well as in Namibia, Botswana and potentially Zimbabwe soon. It also does in-house training for its bigger clients, and in March this year it appointed a key accounts manager who works from Northcliff in Johannesburg.

“BAMR has steadily grown over the 73 years of being in the industry. We have gained new suppliers and let go of others. Our main supplier, Elcometer, made its first export sale in 1947 to BAMR and has always been our biggest supplier. Our product focus has always remained the same: supplying quality control instrumentation to the industry. We represent some of the market leaders in the world in southern Africa and strive to combine quality products at competitive prices, with personalised service.”

Graham Duk says Elcometer gauges are considered the best value-for-money gauges in the industry, and has recently launched equipment specifically for the abrasive blasting industry. On an interesting side-note, the first ever coating thickness gauge that was manufactured by Elcometer was used in an early James Bond movie.

“Our vision is to maintain our position as a thought leader in the industry and a leading supplier of quality coatings and corrosion measurement instrumentation and equipment in Africa. We want to be the best in what we offer,” he concludes.

For more information contact BAMR, +27 21 683 2100,,

Supplied By: BAMR
Tel: +27 21 683 2100
Fax: +27 21 674 1485
  Share on Facebook Share via Twitter Share via LinkedIn    

Further reading:

  • Wits University to feature at AI Expo Africa
    31 July 2019, News
    Wits University will be sending a high-level delegation to this year’s AI Expo Africa, where it will launch a major research initiative that is intended to bring about a step change in scientific research ...
  • Celebrating 15 years of Laser Stencil Technology
    31 July 2019, Laser Stencil Technology, News
    Since its inception in 2004, Laser Stencil Technology has grown into a prominent figure in the South African electronics manufacturing industry. Having been involved in circuit board manufacturing using ...
  • From the editor’s desk: Embedded computing drives change
    31 July 2019, Technews Publishing, News
    Mike Goodyer says it best in the title of his article on page 16: “The only constant is change.” While he meant that in relation to developments at Microtronix Manufacturing and within the local electronics ...
  • Electronics news digest
    31 July 2019, News
    South Africa The Council for Scientific and Industrial Research (CSIR) has appointed Sipho Mbhokota as the new executive manager for CSIR Defence and Security. His career in the defence and security ...
  • Rugged Interconnect and Pentek further cement partnership
    31 July 2019, Rugged Interconnect Technologies, News
    In May this year, Rugged Interconnect Technologies hosted the co-founder and vice president of Pentek, Rodger Hosking, for a week-long visit to reinforce the two companies’ partnership in the South African market.
  • SA security manufacturers going strong
    31 July 2019, News
    Dataweek spoke to two of the leaders in the local market about what they do, what they’ve been up to, and what their plans are for the future.
  • Clearing the Static: ESD testing and monitoring – Part 3
    31 July 2019, Altico Static Control Solutions, News
    Continuous monitoring and testing are key to effective static charge control. To ensure there are no loopholes in your ESD control programme, all ESD equipment, as well as personnel operating it, need ...
  • Demand for local products highlighted at LME expo
    31 July 2019, News
    The Local Southern African Manufacturing Expo (LME), held in Johannesburg in late May, managed to draw a respectable 3473 visitors in its first ever outing. “The Expo was the culmination of a vision that ...
  • Analog Devices explores use-cases for wearable devices
    31 July 2019, Altron Arrow, News
    In general, it is not just about exercising more or better nutritional intake – there is more interest in monitoring certain vital body parameters. This is the reason why companies in the smart watch ...
  • Electronics news digest
    26 June 2019, News
    South Africa • South Africa is looking to take on a leading role in the international space weather monitoring community. Space weather events are capable of seriously disrupting modern technologies ...
  • Clearing the static: ESD testing and monitoring – Part 2
    26 June 2019, Altico Static Control Solutions, News
    Once you’ve identified an ESD protected area (EPA) and the combination of ESD (electrostatic discharge) control products your facility requires, continuous testing and monitoring need to be conducted. ...
  • AI on a chip
    26 June 2019, News, This Week's Editor's Pick
    Researchers have created a machine learning library programmed in C that can run on microcontrollers, and on other platforms such as PCs, Raspberry PI and Android.

Technews Publishing (Pty) Ltd
1st Floor, Stabilitas House
265 Kent Ave, Randburg, 2194
South Africa
Publications by Technews
Dataweek Electronics & Communications Technology
Electronics Buyers’ Guide (EBG)

Hi-Tech Security Solutions
Hi-Tech Security Business Directory

Motion Control in Southern Africa
Motion Control Buyers’ Guide (MCBG)

South African Instrumentation & Control
South African Instrumentation & Control Buyers’ Guide (IBG)
Terms & conditions of use, including privacy policy
PAIA Manual


    Classic | Mobile

Copyright © Technews Publishing (Pty) Ltd. All rights reserved.