Bulls score NFC ticketing system
29 May 2013
News
In a first for South Africa, season ticket holders for the Vodacom Bulls rugby team were able to gain instant access to a recent match at the Loftus Versfeld Stadium in Pretoria by simply ‘tapping’ their contactless cards at the gates.
NFC (near field communications)-enabled turnstile access control and ticketing systems were installed at the stadium’s 100 gates and on the first day with the new system some 700 fans, issued with cards containing the game ticket and other event information, successfully used NFC ticketing.
The system is a collaborative project between Blue Label Telecoms, Ticketpros and liquidNFC. It allowed supporters to simply purchase their tickets on their mobile phones or via the Internet prior to the match.
According to Dr David Fraser, chief technology officer at Blue Label Telecoms, “...an NFC card offers a complete fan experience extending beyond ticketing to include meeting players, parking, VIP access, in-stadium purchases, promotions, competitions, loyalty rewards and more.”
Citing recent research, Fraser added that NFC for customer support was one of the fastest growing application areas for the technology, and one that combined speed and ease of use with high customer acceptance.
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