News


Poynting eyes bold path to growth

23 October 2013 News

At a recent event held to highlight its latest financial results, Poynting, a leading producer of specialised antennas and telecommunication products to the local and international cellular, wireless data and defence markets, outlined an aggressive growth plan which aims to take revenue to R1 billion over a three to five year period.

CEO Andre Fourie said that this growth will be in the form of acquisitions of new businesses, including strategic acquisitions to expand current business divisions in terms of product and distribution, and investing into completely new business areas. “Our recent binding Heads of Agreement to acquire Aucom will considerably enlarge the Company and gives us further diversification in terms of products and markets,” he stated. “We are well positioned to realise enormous growth potential across all our business divisions.”

The company’s latest annual financials showed an increase in net profit after taxation from R7,233 million in 2012 to R9,840 million in 2013 while basic earnings per ordinary share increased from 8,18 cents to 10,48 cents per share. Commercial division revenues increased by 10,97%, showing the benefits of mass production in China, while defence division revenues increased by 36,57%.

The path to growth

A local company with strong research and IP, including 49 patents, designs and trademarks, Poynting has tapped into export markets including Europe, the United States of America, Australia, the Middle East and Asia with market-leading antenna technologies. Fourie said he believes the export numbers are still low and that considerable growth in export sales is possible given the size of the international market for both commercial and defence products.

Poynting’s commercial antennas are used with or within cellular and wireless data end-user equipment, enhancing Internet access and increasing throughput while also making connections more consistent. Technologies include GSM, HSPA, 3G, 4G, LTE, WiFi, iBurst and related technologies.

Fourie highlighted that the market for these antennas is rapidly increasing with cellular data revenues growing by between 20% and 50% and actual data usage and devices roughly doubling annually. “Especially in Africa, uptake of Internet access is growing massively,” he said.

“Poynting antennas find a particular niche in fixed wireless (office or home Internet) usage and machine-to-machine (M2M) market applications, such as vehicle tracking, credit card terminals, remote electricity and a host of other telemetry applications. Many new applications appear as the cost of connectivity drops – this includes home alarm systems, irrigation, video surveillance, anti-poaching detection devices and vending machines.”

The company is further entering the cellular micro base station market, supplying network operators who need to provide at least 10 times more base stations to provide capacity for data demand. Fourie said that, as low cost and innovation in size and shape are crucial, the company’s subterranean base stations and new LTE billboard micro base stations are generating considerable interest.

The growth of Poynting’s defence division came against a backdrop of lower international spending on defence, and was achieved via a substantial increase in international customers in the past financial year. The acquisition of Radiant Antennas enabled this division to further extend its focus beyond the electronic warfare market to the larger defence communication market, selling to military system integrators and specialised distribution partners.

Fuelled by new innovations

Joint business endeavours between Poynting and acquisition Aucom are expected to bear fruit in a new market area for Poynting as African countries convert from analog to digital TV. Poynting has developed a digital TV antenna for domestic use, the DigiAnt, which it will both manufacture and licence for manufacturing internationally. Its low production costs and a packaging volume make it attractive in markets wishing to promote local production.

A new solar-powered innovation, SunPoynt TV, provides TV, lights and device charging for six hours or longer per night. The addition of a decoder makes it suitable for viewing TV in areas without electrical power. By adding a 3G modem and wireless keyboard, Internet access is possible.

Another significant technology is the VeriPoynt TV installation verification system. VeriPoynt devices communicating to a cloud computer can be used to verify successful installation of terrestrial or satellite based TVs by installers.



Credit(s)



Share this article:
Share via emailShare via LinkedInPrint this page

Further reading:

Resources for home and building automation
31 August 2020, TRX Electronics , News
Mouser Electronics is expanding its comprehensive range of building automation solutions from Silicon Labs, TE Connectivity (TE), and Littelfuse for the rapidly growing smart home and building automation ...

Read more...
From the editor's desk: Enough of 2020 already
31 August 2020, Technews Publishing , News
Forgive me, but I don’t think I’m alone in being a bit all over the place mentally at the moment. So far, two of my colleagues have been diagnosed positive for COVID-19 and have fortunately recovered. ...

Read more...
Tribute to Paul Soteriou
31 August 2020 , News
Paul Soteriou, a man always willing to share what he had with a smile and with a deep-found love for South Africa, passed away earlier this year.

Read more...
Personality profile: Brian Andrew
31 August 2020, RS Components (SA) , News
With a father who is a civil engineer and an older brother who is a chemical engineer, you could say engineering was in the DNA of Brian Andrew.

Read more...
SA company scores in major international renewable energy project
31 August 2020, ETION Create , News
South African-based Etion Create has been selected as one of the preferred suppliers in the Sofia offshore wind farm project in the United Kingdom, one of the largest in the world. Etion Create, an original ...

Read more...
Company profile: Vepac Electronics
31 August 2020, Vepac Electronics , News
Vepac Electronics was formed in 1987 and has been operating in South Africa since 1976 as Vero UK. Vepac Electronics was formed as a management buyout of Vero UK by the management at the time led by ...

Read more...
South African stakeholders commit to responsible AI
31 August 2020 , News
Much like a microcosm of our socio-economic context, the artificial intelligence (AI) landscape in South Africa is uneven and burdened with regulatory challenges. If not addressed, these challenges could ...

Read more...
Clearing the Static
31 August 2020, Actum Electronics , News
Ionisation and static control Electronic products normally consist of conductors and insulators. Within the ESD-protected workstation, insulators can be found on products such as PCBs, onthe tools being ...

Read more...
Women taking the lead in engineering
31 August 2020 , Editor's Choice, News
Alaris Antennas is an engineering company specialising in the design and production of (often) customised antennas for electronic warfare. This is not an industry that typically attracts women to steer ...

Read more...
Promoting women in the smart meter sector
31 August 2020 , News
Trade careers have traditionally been more male dominated, but they are also a fantastic opportunity for women and this should be a focus of the smart meter market.

Read more...