mobile | classic
Dataweek Electronics & Communications Technology Magazine

Follow us on:
Follow us on Facebook Share via Twitter Share via LinkedIn


Electronics Buyers' Guide

Electronics Manufacturing & Production Handbook 2019


UFS develops eye tracking technology
23 October 2013, News

A research team at the University of the Free State’s Department of Computer Science and Informatics has developed technology aimed at making eye tracking applications more affordable for markets in developing countries.

Led by the head of the department, Professor Pieter Blignaut, the five-person team has developed a high quality eye tracker at a fraction of the cost for which it can be imported. Applications include the ability to ascertain the usability of a website, analyse the effectiveness of marketing material, study shopper behaviour and ‘gaze patterns’ as well as allow access to computers for those with complex physical disabilities.

Blignaut proudly states that this is the first development of its kind on the African continent, and has already enjoyed recognition as the runner-up in the THRIP category for Advanced Hi-Tech at last year’s awards ceremony of the Department of Trade and Industry.

“The biggest advantages that our product has over the international vendors are the quality/price ratio and the fact that we are able to provide training and support locally,” he explains. “The knowledge that we have gained through years of research enables us to provide a product that compares very favourably to that of international vendors with regard to data quality, at a fraction of the price.

“Our slogan – ‘If we can see what you see, we can think what you think’ – conveys the idea that analysis of gaze behaviour is instrumental to understanding the cognitive thought processes of a person using a website, looking at marketing material, driving a vehicle, watching television, etc.”

Along with the manufacturing and distribution of hardware equipment, the researchers have also developed specialised application software for potential users such as graphical designers, marketing agencies, usability analysts, cognitive psychologists, language specialists, ophthalmologists, radiographers, occupational and speech therapists, disabled persons, fleet owners and more. According to Blignaut, it is this software that is the really expensive part when buying imported eye tracking products.

Future research directions for this project include a high-speed model that can be used for reading research or other studies where rapid sampling is needed; a desktop model which will enable people without use of their hands to control a wheelchair through eye gaze and interact with a computer; and a glasses model that will enable gaze analysis of people in their natural surroundings, for example while driving a vehicle.

For more information contact Professor Pieter Blignaut,

  Share on Facebook Share via Twitter Share via LinkedIn    

Further reading:

  • Electronics news digest
    25 September 2019, News
    South Africa • The Institute of Electrical and Electronics Engineers (IEEE) has awarded South Africa’s IEEE section the prestigious 2019 MGA Outstanding Medium Section Award. The award is in recognition ...
  • Company profile: Harmony Electronics
    25 September 2019, News
    The globalisation of the electronics industry over the last few years has seen tremendous growth in the shipments of semiconductor products worldwide, with more focus on connectivity. Access to components ...
  • Hensoldt merges its SA subsidiaries
    25 September 2019, News
    The company has merged its two South African subsidiaries, GEW Technologies and Hensoldt Optronics South Africa, into the consolidated Hensoldt South Africa brand.
  • Q&A with iPulse Systems
    25 September 2019, iPulse Systems, News
    We asked Gary Chalmers, the CEO of local developer and manufacturer iPulse Systems, to tell us what new and exciting technologies the company has been working on lately.
  • Clearing the static - Topic 7: Moisture management
    25 September 2019, Altico Static Control Solutions, News
    Relative humidity (Rh) is a significant factor contributing to effective static control. When humidity in the working environment decreases, the human body and other insulators can easily charge with ...
  • Start your MCU learning journey today
    25 September 2019, News
    Harmony Electronics offers a course to learn the ANSI ‘C’ embedded control language in just 10 weeks. The training takes place on Saturday mornings over three hours at a cost of R350 per hour (R1050 total ...
  • From the editor's desk: Human brain still better than AI (in some cases)
    25 September 2019, Technews Publishing, News
    Technologies like artificial intelligence (AI), Internet of Things (IoT), biometrics and others are benefitting from an enormous amount of marketing hype these days, sometimes justifiably and sometimes not.
  • New African AI initiative at Wits University
    25 September 2019, News
    The Molecular Sciences Institute (MSI) at the University of the Witwatersrand (Wits) in Johannesburg, in partnership with the Cirrus Initiative, recently announced plans for a new artificial intelligence ...
  • Company profile: IC Logistix
    25 September 2019, IC Logistix, News
    IC Logistix was started in 2011 when an opportunity opened up to attain the distribution rights for Fujikura,a Japanese group with a popular range of equipment for the fibre-optic telecommunications market. ...
  • From the editor's desk: Making an aaS of ourselves
    28 August 2019, Technews Publishing, News
    First of all, I must extend the sincere apologies of Technews Publishing to Hi-Q Electronics. We have worked closely with Hi-Q for many years and yet still managed to get its address and contact details ...
  • Electronics news digest
    28 August 2019, News
    South Africa •Canadian technology company Sciencetech is now distributed in South Africa by Intercal. For over 33 years, Sciencetech’s products have been exported to countries around the world, within ...
  • Clearing the static: Electrostatic packaging - Topic 6
    28 August 2019, Altico Static Control Solutions, News
    The purpose of electrostatic discharge (ESD) packaging is to protect ESD-sensitive objects from ESD damage; especially when items are being transported outside of the designated ESD protected area. ESD ...

Technews Publishing (Pty) Ltd
1st Floor, Stabilitas House
265 Kent Ave, Randburg, 2194
South Africa
Publications by Technews
Dataweek Electronics & Communications Technology
Electronics Buyers’ Guide (EBG)

Hi-Tech Security Solutions
Hi-Tech Security Business Directory

Motion Control in Southern Africa
Motion Control Buyers’ Guide (MCBG)

South African Instrumentation & Control
South African Instrumentation & Control Buyers’ Guide (IBG)
Terms & conditions of use, including privacy policy
PAIA Manual


    Classic | Mobile

Copyright © Technews Publishing (Pty) Ltd. All rights reserved.