Name change for test and measurement giant
3 July 2002
News
AVO International, one of the world's leading developers and manufacturers of portable test and measurement equipment, is changing its name to Megger.
AVO International, one of the world's leading developers and manufacturers of portable test and measurement equipment, is changing its name to Megger.
According to the company, this follows detailed market research, which revealed that the Megger name was more widely recognised than AVO in all of the company's geographic and product markets. To provide a clear international identity in all markets the company decided that from June 2002, it will progressively change the names of its subsidiaries to Megger, and that all of its products will carry the Megger brand.
According to the company, the ultimate benefits for all customers, whether in new or existing markets, include an enhanced product development program, and faster response to changing market needs.
Among the products manufactured AVO International are insulation testers, relay testers, fibre-optic test equipment, multimeters, battery testers, circuit breaker test sets, equipment for high-voltage testing, low-resistance ohmmeters, telecommunication test equipment, power quality analysers and oil test sets. The new Megger brand will build on the strengths of the former AVO, Biddle, Multi-Amp, Ducter, Foster and Metrosonics brands, which will no longer be used.
Megger says its engineering, production and customer support programs are unaffected by this change, and customers and suppliers can count on speaking to their usual contacts. In addition, States Control Products and the AVO Institute, both of which are based in Dallas, Texas, will retain their present names.
Megger is one of the world's leading manufacturers and suppliers of electrical and telecommunication test equipment. It has development and manufacturing facilities in the UK and the USA, and sales and technical support in almost every country of the world. Spescom MeasureGraph is the local supplier of the Megger product range.
For further information contact Van Zyl Koegelenberg, Spescom MeasureGraph, 011 266 1500, vanzylk@spescom.com
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