EBV-Elektronik and Altera recently celebrated their new agreement for the distribution of Altera's system-on-a-programmable chip (SOPC) solutions into South Africa. With the increasing demand for Altera's SOPC solutions, EBV will bring additional expertise to assist Altera's existing customers with technical requirements, as well as the ability to further expand Altera's customer base. Dedicated field applications engineers will be deployed to support the demand creation for Altera SOPC solutions, said the companies.
The EBV team
"Altera is delighted to extend its successful relationship with EBV to the territory of South Africa," said Paul Hollingworth, director of marketing for Altera Europe. "The focus EBV brings to bear on engineering excellence and support, coupled with its strong logistics capability, is just what customers need when using leading-edge products such as Altera's latest Stratix device family. We are confident that our business in South Africa will benefit from this move."
"We are very proud and excited to be Altera's distributor for the Republic of South Africa and are certain that our relationship will be as successful as it is in Europe," said John Langford, EBV's senior vice president, director of sales and marketing for Northern Europe and Republic of South Africa. "Our goal is always to provide our customers with the best design solutions and now with Altera as part of our portfolio we are able to offer, in our opinion, the very best in FPGAs and a new area of system on a programmable chip-based design."
Steve Stafford, managing director of EBV South Africa adds: "EBV will ensure that customers can be supported not just in application engineering, but also in the very early stages of challenging projects.
"Eighty-five percent of costs in a new system are determined in the initial project stages, especially in programmable logic designs. Our mission is to work closely with our customers in these phases so we can help reduce costs and development time," concludes Stafford.
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