Pretoria-based Parsec is a company that specialises in the design and development of high-technology digital hardware, FPGAs and embedded software.
Parsec's development centre is situated in Persequor Technopark, part of the 'innovation hub' that stretches from the CSIR to the University of Pretoria, and its manufacturing facility is located nearby in Silverton. An ISO 9001:2000 compliant company, Parsec has completed projects in the defence/aerospace, communications and industrial market sectors, and clients include research institutes, OEMs, sub-system integrators and engineering service providers amongst others.
Elena Bielich, VP marketing for Parsec, responded to some questions that Dataweek asked, about Parsec's views on the industry for the year ahead:
How is the South African economy affecting business?
The local industry is providing many opportunities for South African electronic companies, especially in the sectors of defence and communications. Counter-trade agreements are playing a major part in this.
Are you are exporting your products?
Parsec Components and Parsec Manufacturing do not export products - they provide to the local industry. However, the clients of these two entities export their products. Parsec Design Solutions exports design and development services as well as Parsec modules.
What are your expectations for the year?
Parsec hopes to achieve at least a 20% growth this year.
Any other hot opportunities?
Contract manufacturing has many opportunities locally and abroad. South Africa has an edge on pricing in the contracting manufacturing sector, and thus is competitively priced.
What is government or other industry organisations doing for the South African electronics industry?
The government has streamlined the importing procedure. Tariffs are certainly better. The DTI sponsors a great deal; overseas trade shows, marketing events, buying of capital equipment etc. And the South African Electronic Export Council, under the very able directorship of Eileen Leopold, contributes greatly to promoting the local electronic industry. Eileen lobbies with government on specific issues and facilitates much on behalf of her members.
Do you think they could/should do more?
There is always room for improvement. It could be more pro-active in promoting the local electronics industry. This country has world-class skills and capabilities. Government has access to decision makers worldwide and could facilitate forums where local companies could meet these decision-makers or their representatives.
Government and industry organisations should promote manufacturing in South Africa as is done in the automotive industry. South Africa has skills and capabilities. Make South Africa a manufacturing nation.
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