Channel partnerships ensure Philips' success
28 January 2004
News
"Four years ago Philips identified South Africa as a key emerging market for semiconductors. To capitalise on this market we appointed dedicated personnel and four distributors. These parties ensured that our existing customers enjoyed a smooth transition, while drawing in new clients," comments Guilliot.
Acknowledging the importance of partnership, Vic Ritson, general manager of Philips Semiconductors says: "Our distribution support programmes are continually evolving to ensure that these companies have the support they need to penetrate new markets and develop potential sales opportunities. Philips endeavours to be more than a prime supplier, we seek true partnerships based on a complete understanding of our customers and their markets."
He adds that the security and manufacturing industries have been driving local semiconductor demand. "Security and industrial applications have always demanded innovative semiconductor designs, however, new applications, such as set-top boxes and a growing need for silicon have also aided us in establishing a sustainable market locally."
In an ever-consolidating marketplace, Philips has established itself as a solid partner and innovative manufacturer that provides products designed around the needs of its client base.
"Semiconductors has yet again become a key focus for local operations and we know that the channel forms the basis for our success," concludes Ritson.
For more information contact Vic Ritson, Philips Semiconductors, 011 471 5400, [email protected]
Further reading:
Electronic News Digest
News
A brief synopsis of current global news relating to the electronic engineering fields with regards to company finances, general company news, and engineering technologies.
Read more...
4000 A containerised DB for power project
News
Power Process Systems has successfully completed the design, fabrication, and commissioning of a 4000 A containerised distribution board for a wind/PV solar hybrid renewable energy project.
Read more...
Datacentrix Industrial Indaba 2025
News
Datacentrix recently hosted its inaugural Industrial Indaba 2025, where industry leaders explored how digitalisation, resilience, security and compliance are shaping the future of sustainable industrial operations in Africa.
Read more...
RS brings solar light to 150 000 people
RS South Africa
News
The company’s three-year partnership with SolarAid aims to raise £1 million through corporate donations, matched funding, product contributions, and fundraising to accelerate access to safe, sustainable energy.
Read more...
Microchip and AVIVA Links collaboration
Altron Arrow
News
Microchip and AVIVA Links have achieved groundbreaking ASA-ML interoperability, accelerating the shift to open standards for automotive connectivity.
Read more...
World’s leading supplier of grid automation products
News
Hitachi Energy was recognised as the global market share leader in grid automation for electric power transmission and distribution utilities by ARC Advisory Group.
Read more...
Vivashan Muthan appointed as head of export sales and operations at RS South Africa
RS South Africa
News
With a career spanning engineering, business development, and sales leadership across sub-Saharan Africa, Vivashan Muthan brings a wealth of expertise to his new role as head of export sales and operations.
Read more...
Google equips university students across Africa with free access to advanced AI tools
News
A 12-month Google AI Pro plan has been launched for students in Ghana, Kenya, Nigeria, Rwanda, South Africa, and Zimbabwe to build foundational AI skills.
Read more...
Africa’s space economy projected to be worth $22,6 billion in 2026
News
South Africa is gearing up to be at the forefront of the growth in the space industry, creating thousands of jobs, driving innovation, and boosting the national economy.
Read more...
Distribution partnership with MacDermid Alpha
Testerion
News
MacDermid Alpha Electronics Solutions India Private Limited has announced that as of 01 September 2025 Testerion will be the sole importer and distributor of their products to the South African market.
Read more...
printer friendly version