'1' could be the answer to tough Comrades Marathon
16 June 2004
News
For those who found this year’s Comrades Marathon really tough and hard, Adidas may have an answer to your prayers with its new invention, which it calls the most advanced shoe ever'.
Simply called '1', the new running shoe provides intelligent cushioning by automatically and continuously adjusting itself. Using a sensor and a magnet, it automatically measures the cushioning level, determines whether the cushioning is too soft or too hard via a small computer, and then adapts with a motor to provide the correct cushioning throughout the run.
Called ‘1’, Adidas’ new shoe provides intelligent cushioning by automatically and continuously adjusting itself
According to Adidas, it works like a human reflex nerve. The nerve is a magnetic sensing system, where the sensor sits just below the runner's heel and the magnet is placed at the bottom of the midsole. On each impact, this sensor measures the distance from top to bottom of the midsole (accurate to 0,1 mm) gauging the compression and therefore the amount of cushioning being used. About 1000 readings per second are taken. Underneath the arch is a microprocessor, and software written specifically for the shoe compares the compression readings to a preset zone and calculates whether too soft or too firm.
Underneath the arch is a microprocessor capable of making five million calculations per second
A motor-driven cable system is the shoe's muscle. Housed in the midfoot, the motor adapts by turning a screw, which lengthens or shortens a cable, adjusting the compression of a plastic cushioning element. Adidas says the changes are gradual and happen automatically, so all the runner notices is that the shoes feel 'right' during an entire run.
The shoes use a small replaceable battery that lasts for 100 hours of running (the normal life of a shoe). Adidas said it will be available in exclusive distribution in December 2004, and will retail around $300 and 250 Euros, which should be just the perfect timing to prepare for the 2005 Comrades 'down run'.
Further reading:
From the Editor's desk: Growth through inclusivity
Technews Publishing
News
As the engineering fields in South Africa continue to make progress toward gender equality, we are finally starting to see the presence and contribution of women in engineering and industrial roles.
Read more...
KITE 2025 proves its value
News
The KwaZulu-Natal Industrial Technology Exhibition (KITE) 2025 confirmed its place as KwaZulu-Natal’s must-attend industrial event, drawing thousands of industry professionals.
Read more...
Otto Wireless Solutions announces promotion of Miyelani Kubayi to technical director
Otto Wireless Solutions
News
Otto Wireless Solutions is proud to announce the promotion of Miyelani Kubayi to the position of technical director, effective 1 August 2025.
Read more...
DMASS experiences continued slowdown
News
The European electronic components distribution market continued its downward trajectory in the second quarter of 2025, according to new figures released by DMASS.
Read more...
World-first zero second grid-to-backup power switch
News
JSE-listed cable manufacturer, South Ocean Electric Wire, has completed a solar installation it says marks a global first: a seamless switch from grid to backup power in zero seconds.
Read more...
News
OMC deploys cobots to improve throughput 10x, while maintaining quality and ensuring consistency of fibre optic production.
Read more...
Cobots for opto production line
News
OMC deploys cobots to improve throughput 10x, while maintaining quality and ensuring consistency of fibre optic production.
Read more...
SACEEC celebrates standout industrial innovation on the KITE 2025 show floor
News
Exhibitor innovation took the spotlight at the KITE 2025 as the South African Capital Equipment Export Council announced the winners of its prestigious New Product & Innovation Awards.
Read more...
SA team for International Olympiad in Informatics
News
The Institute of Information Technology Professionals South Africa has named the team that will represent South Africa at this year’s International Olympiad in Informatics.
Read more...
Anritsu and Bluetest to support OTA measurement
News
Anritsu Company and Sweden-based Bluetest AB have jointly developed an Over-The-Air measurement solution to evaluate the performance of 5G IoT devices compliant with the RedCap specification.
Read more...