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'Measure with confidence' says new Fluke distributor

26 January 2005 News

Fluke Corporation has appointed Comtest's subsidiary, Electest, as its sole distributor in southern Africa effective 3 January 2005. Fluke is a world leader in the manufacture, distribution and service of electrical and industrial test tools solutions.

Ellis Delglyn, regional manager, Export Region Europe, responsible for South Africa, has confidence that the newly formed Electest will take Fluke sales to new heights and quickly become a leading force in the test and measurement market in South Africa.

"Fluke has helped define and grow a unique technology market internationally, providing testing and troubleshooting capabilities that have grown to mission critical status in manufacturing and service industries," says Delglyn. "Every new manufacturing plant, office or facility built today represents another potential customer for Fluke products. We believe that Electest has the right mix of people with technical and industry knowledge to make any customer feel comfortable with his/her choice of Fluke product and ensure that their businesses are kept up and running smoothly."

Electest MD, Peter Verwer, is no newcomer to Fluke or the electrical industry which he has been involved with since 1969. His association with Fluke dates back to 1985.

Peter Verwer, Electest MD
Peter Verwer, Electest MD

Comments Verwer: "We are going to the market with an excellent range of world class products which will be supported by a high level of service from people with specialist knowledge and expertise. We will concentrate on marketing Fluke products and will be offering the market an expanded range of high quality electrical and industrial products."

The skilled people who will make up the Electest sales team include: Richard Lewis - sales director, Brendan Campbell - product manager, Hilton Preston - sales manager - precision measurement; with internal sales support.

Repair and Metrology Services (RMS), headed up by Les Wesson and Van Zyl Koegelenberg, will service the Fluke products handling all the calibration and repair requirements countrywide. Wesson has been a metrologist for over 20 years, is well known in the market place.

A dealer network will handle sales of handheld test and measurement products, and Electest encourages any dealers interested in coming on board to contact it. The Fluke high precision calibration and data acquisition products will be sold directly by Electest to identified key accounts.

Master dealers have been appointed in the Durban and Cape Town regions to sell and support the Electest range of products.

"I have no doubt, that with the support of Fluke, our enthusiastic and experienced sales team, our network of committed dealers and our support partner RMS, Electest will become a leading force in the industry within a very short space of time. We are looking forward to working with everyone to make it a resounding success," concludes Verwer.

For more information contact Electest, +27 (0)11 695 9160, [email protected]





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