Poynting Antennas has reported that it recently concluded a very successful week of exhibiting locally-developed telecommunications products at CeBIT 2006. They were one of a handful of South African companies exhibiting at CeBIT this year.
In 2005 Poynting exhibited at CeBIT, the annual technology trade show in Hannover, Germany, as part of the South African pavilion. This resulted in five successful relationships which were closed with European distributors. The company has been very aggressive in product development and released more than 25 products in the past year. They decided to take the plunge and exhibit under their own banner this year, with assistance from the dti as individual exhibitor. Initial indications are that this has been exceptionally successful with ±300 contacts from potential distributors, OEM partners and value-added resellers, says Poynting.
Of particular interest to visitors from Eastern Europe and other developing countries has been the company's innovative cellphone booster system which Poynting developed and patented. Simply by holding the 'Universal Coupler' against any cellphone radio waves are captured and re-transmitted using an external high gain antenna. Poynting says it received over 50 enquiries from potential distributors for this product during the show.
Another product that attracted international visitors was the Poynting BridgePoynt enclosure with integrated antenna. This product allows WiFi users to mount WiFi electronics in a box which also serves as antenna for outdoor use. This antenna, which already dominates the South African market, is distributed by a few European distributors, and has now attracted the attention of many new potential distributors.
Dr André Fourie, Poynting CEO, says that the company achieves about 50% of revenues from exports, but that he believes this should increase to a figure of 80% or higher to achieve true economies of scale: "The international community approve of our products, because we are bringing fresh and innovative technology to the market at very affordable prices."
André Fourie and Jacqui Botha at Poynting Antennas’ stand at CeBIT 2006
Poynting Antennas started operation at the Wits School of Electrical and Information engineering and moved to its Wynburg factory in 2001 with eight people. It has grown rapidly and now employs 90 people with a 20 person antenna development team.
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