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Gaining digital direction through social networks

18 April 2007 News

The growth of the Internet and online communication capability has given rise to a new form of digital interaction called 'social networks'. As with most other captivating technology-based social developments, there is likely to be ongoing debate as to the related pros and cons. However, security has to be at the top of the list of issues.

Labelled social networks, these virtual communities run on peer-to-peer networks and access to facilities and material is gained by downloading software.

Essentially peer-to-peer networks have gained popularity by offering users an organised means of sharing speedy connectivity. By offering an immediate solution to bottlenecks in connectivity in delivery from service providers, it has proven to be a straightforward and quick way to access and share large files between people with similar interests.

There are a myriad of established websites dedicated to providing a social network service including MySpace.com; Tagworld, Technorati and Bebo, amongst others. These are virtual social areas and basically websites offering users the opportunity to socialise with other browsers.

A number of facilities are made available on these websites including chat rooms, free posting areas, TV streaming areas, blogs and more. It is a step up from the standalone chat room or blog in that it offers more interactivity - this is really a facility to post personal pictures, information, film clips and instant messaging services.

These websites were designed as a virtual environment where people with similar interests can instantly message, share information and socialise. They do prescribe to a certain level of control and regulation as browsers wishing to become part of the community are obliged to register their details. However, the principle concept of a virtual community is, by and large, open to abuse and not all websites are safe.

The reality of the Internet is that it is open to anyone. Users who adhere to the 'code' of a virtual community and share files, download software and pass on information risk unnecessary exposure. What appeared to be a technically-attractive and sophisticated way of digital interaction can open someone up to risk.

The virtual environment is no more or less risky than the physical world. Since anyone can initiate a peer-to-peer networking situation and there is little or no control of what is posted and available on some websites, the general rule for parents is to implement control mechanisms to regulate the surfing habits of their children. This includes personal firewalls, anti-virus solutions and the option to register with companies that focus on the regulation of website and related content.

In essence this will help parents or guardians establish some form of control. Education, awareness and responsibility are fundamentally important because the Internet, whilst an inextricable part of society and ultra-convenient resource offering information, education and communication, is also left to the discretion of users.

Human nature dictates that we exercise caution and use a combination of knowledge and technology to advance safely through the World Wide Web.

For more information contact Clint Carrick, Carrick Holdings, +27 (0) 11 807 9560, [email protected]





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