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Anticipation builds for NEW SA 2010
20 January 2010, News

As we usher in the New Year, 2010 brings with it many reasons to be a proud South African.

The World Cup is beckoning and, as if that were not enough, the year will also see the launch of our inaugural all-encompassing electronics exhibition. Having run successfully in the UK for the past few years, National Electronics Week’s South African début is coming to Sandton, Johannesburg, over 9 and 10 March. A wealth of business, networking and educational opportunities await – which is why the show has already caught the attention of the global electronics industry at large.

For the first time ever in South Africa, National Electronics Week will deliver dedicated support for market sectors including components, design and development, embedded, EMS, photonics and laser, production assembly, solar and green design, test and measurement, and wireless. This comprehensive reach has received a huge vote of confidence from the industry in South Africa and beyond, meaning that visitors will be able to evaluate technologies from the likes of Actum Electronics, Avnet Kopp, Beta Layout, Communica, Dizzy Enterprises, EDA Technologies, Electrocomp, Europlacer, GE Sensing & Inspection Technologies, Hamamatsu Photonics, Juki, Laser Stencil Technology, Magnum Products, Microchip, Mydata, Radél, RF Design, RS Components, Skiffy SA, Speedprint, Testerion and Tshwane University of Technology.

Providing a valuable opportunity for visitors to meet face-to-face with these exhibitors while evaluating leading-edge technologies, NEW SA 2010 will also feature engaging networking sectors throughout the hall. Business opportunities will be enhanced by the show’s prestigious venue; the Sandton Convention Centre is situated in the heart of the region’s business, hotel and entertainment district. Offering easy access to over 5000 hotel rooms and ample secure parking, the venue promises that inside and outside of show opening times, there will never be a dull moment.

Learning and discovery top the NEW agenda

NEW SA 2010 is being supported by ADEC, South Africa’s leading trade association for distributors and manufacturers of electronic components, along with The SMART Group, an organisation that supports the manufacturing industry in this region. Being run for the industry, by people dedicated to it, NEW SA 2010 is characterised by a firm commitment to education. Featuring a comprehensive programme for learning and discovery, highlights include dedicated training from the team at Advanced Rework Technology. The independent training organisation will be offering electronics professionals the opportunity to gain IPC accreditation at the show. In addition, NEW SA 2010 will also feature seminars and workshops from a wide range of respected industry professionals who will be dispensing invaluable advice to attendees.

Commenting on South Africa’s brand new electronics exhibition, NEW SA event director Claire Saunders explains: “As the powerhouse of the African continent, South Africa offers abundant investment opportunities domestically and also through its position as a gateway into neighbouring emerging markets. We know that there are significant trade and investment opportunities in both the short and long term in virtually every sector of South Africa – and the high-growth electronics industry is no different. The good news is that all this is gathering pace thanks to the government’s significant infrastructure investment in preparation for the 2010 World Cup. We are delighted but not surprised at the level of interest in the show. I would encourage everyone to visit us in March to take advantage of unprecedented business, networking and educational opportunities.”

With some of the industry’s biggest names on board, the highly accessible NEW 2010 will usher in a new era for South Africa’s electronics industry. The future looks bright for the show, its industry and all who take part in it. Find out more at

For more information contact Claire Saunders, National Electronics Week,

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