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Productronica reveals optimism in manufacturing sector
20 January 2010, News

In spite of the economic crisis, productronica 2009 – held in Munich from 10 to 13 November 2009 – attracted 1150 exhibitors and additionally represented companies, compared to 1477 in 2007 before the economic downturn.

In spite of the economic crisis, productronica 2009 – held in Munich from 10 to 13 November 2009 – attracted 1150 exhibitors and additionally represented companies, compared to 1477 in 2007 before the economic downturn.

It was no surprise to see a drop in the number of visitors to 28 000 (compared to 40 514 in 2007) as a result of the current economic recession and the travel restrictions existing in practically every company in the electronics production industry. The proportion of foreign visitors therefore also fell slightly from 45% to 42%. However, there was a further increase in the expertise of visitors.

The number of decision makers rose from 88% in 2007 to 91% last year. The proportion of visitors from the top management level in their company increased from 15% in 2007 to 19% in 2009. Klaus Dittrich, managing director of Messe München, was satisfied with the outcome of the trade fair despite the above-mentioned decreases: “productronica was naturally affected by the economic situation. However, as both a trade fair and a seismograph for industry developments, it went a long way towards ensuring that the industry is again looking to the future with more optimism. We therefore saw once again that productronica is an indispensable platform for both exhibitors and visitors.”

A large number of exhibitors used the trade fair as an industry barometer to obtain a feel for market developments in 2010. In particular, small and medium-sized companies showed that investment budgets are available and that decisions are being made.

In addition to the core areas of productronica – PCBs and other circuit-carrier manufacturing, production technologies in cable processing, component mount technology, soldering technology and measuring and test technology – the trade fair presented fast-growing products and technologies in focus areas such as micronano production, photovoltaics manufacturing, electronic manufacturing services (EMS) and production of hybrid components.

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