News


Otto launches wireless solutions division

28 April 2010 News

Otto Marketing made the most of the opportunity provided by the recently held National Electronics Week event by using it as a springboard to launch its new specialist wireless division.

Otto Marketing made the most of the opportunity provided by the recently held National Electronics Week event by using it as a springboard to launch its new specialist wireless division.

Otto Wireless Solutions was officially launched on 1 March this year. Previously, Otto Marketing had been distributing and promoting SIMCom wireless products in addition to its ranges of connectors, cable assemblies, antennas, RF cables and other products. Due to the rising demand for wireless, and specifically low-cost GSM and GPS products, and their associated support and marketing needs, the company made the decision to create a wholly separate entity, whose sole purpose is to promote and support wireless products.

The new division’s purview includes the SIMCom range of GSM and short-range RF devices, as well as the GTOP range of GPS products, as well as antenna and RF cables. Otto Wireless Solutions has a highly experienced and well qualified team, made up of Barry Culligan (founder of Otto Marketing and Otto Wireless Solutions), Mark Coxen (head of the technical division), J.D Visagie (technical specialist) and Christopher Viveiros (marketing and sales). It is a distribution-model entity, with strong technical resources to provide a high level of support and assistance to its clients.

At the exhibition, the company’s regular running demonstrations on its stand attracted plenty of interest. These demos included one showing the ease with which a GPRS connection can be established in under 20 seconds from power-up, using SIMCom’s SIM340. Although this in itself impressed visitors to the stand, Otto was quick to point out that the SIM900 module can perform the same task in less than 10 seconds.

The second demonstration showed how to establish a video call to a cellphone using the SIM5218E, a high-end HSDPA/HSUPA module. This video call was established using only five simple AT commands. The SIM20, a short-range RF transceiver operating in the 433 MHz band, also attracted interest. In field tests with the device, Otto staff crawled through bushes and found that with a simple, low-cost quarter wavelength stubby antenna, they could achieve transmission distances of 350 m when impeded by vegetation, and 420 m with clear line of sight.

For more information contact Chris Viveiros, Otto Wireless Solutions, +27 (0)11 791 1033, [email protected], www.otto.co.za



Credit(s)



Share this article:
Share via emailShare via LinkedInPrint this page

Further reading:

From the editor's desk: AI – a double-edged sword
Technews Publishing News
As with any powerful tool, AI presents challenges, some of which, if not carefully managed, threaten to undo the potential that it can offer.

Read more...
Global semiconductor sales increase
News
The Semiconductor Industry Association (SIA) has announced global semiconductor sales were $57,0 billion during the month of April 2025, an increase of 2,5% compared to the March 2025.

Read more...
Avnet Abacus announced new president
Avnet Abacus News
Avnet Abacus has announced that Mario Merino will succeed Rudy Van Parijs as president of Avnet Abacus, effective 1 July 2025.

Read more...
Avnet Abacus wins multiple prestigious awards
Avnet Abacus News
The awards from Molex recognise outstanding performance, collaboration, and significant growth in the challenging market conditions of 2024.

Read more...
Components distribution slowdown Q1 2025
News
European components distribution (DMASS) experienced a continued slowdown in the first quarter 2025.

Read more...
Semiconductor sales increase 17% YoY
News
The Semiconductor Industry Association (SIA) recently announced global semiconductor sales were $54,9 billion during the month of February 2025, an increase of 17,1% compared to the February 2024 total.

Read more...
Silicon Labs – Q1 results
News
Silicon Labs, a leading innovator in low-power wireless, recently reported financial results for the first quarter, which ended April 5, 2025.

Read more...
Strengthening industry through strategic partnerships at KITE 2025
Specialised Exhibitions News
The KwaZulu-Natal Industrial Technology Exhibition is not just an exhibition, it is a powerhouse of industry collaboration where visitors and exhibitors gain access to authoritative insights, technical expertise, and high-impact networking opportunities.

Read more...
Solar Youth Project calls on industry to step up
News
With the second cohort completed training and the first cohort returning for their final module, host companies are urgently needed to turn the training into a long-term opportunity.

Read more...
Conlog powers SA’s future with national smart meter rollout
News
Conlog recently secured the RT29-2024 contract from National Treasury, which is seen to be a major milestone towards modernising SA’s utility infrastructure.

Read more...









While every effort has been made to ensure the accuracy of the information contained herein, the publisher and its agents cannot be held responsible for any errors contained, or any loss incurred as a result. Articles published do not necessarily reflect the views of the publishers. The editor reserves the right to alter or cut copy. Articles submitted are deemed to have been cleared for publication. Advertisements and company contact details are published as provided by the advertiser. Technews Publishing (Pty) Ltd cannot be held responsible for the accuracy or veracity of supplied material.




© Technews Publishing (Pty) Ltd | All Rights Reserved