News


Lighting displays exploit GPRS

18 August 2010 News

Johannesburg-based Firewater Light recently developed an innovative customised marketing display system by making smart use of the RLOG GPRS modem from local developer, Clever Devices and Designs.

Firewater describes itself as a new-age technology driven company that creatively utilises various lighting technologies to create eye-catching promotional and marketing displays. Alon Berman, managing member and self-proclaimed gadget connoisseur, has been lighting up brands for nearly 10 years utilising lighting technologies including electroluminescence, chemical-luminescence (glow sticks), neon, LED, plasma, phosphorescence (glow-in-the-dark) and others. “Our initial idea eight years ago was to find a way to draw more attention to alcohol promoters in night clubs and to make a brand stand out by being a topic of conversation. We now see opportunities in nearly every environment, day or night” he says.

Four years ago, the company introduced a range of intelligent LED displays that include spherical 360 displays, digital ceiling fans and subliminal light sticks to address the issue of having fixed installations but with varying messages – all with standard RS232 serial interface. These displays are found in many casinos, clubs and retail outlets where the LED lights stand out against all lighting conditions. Initially the company would prepare artwork at its head office and send out the displays, but to change them required physically being on site with a laptop and serial cable. A workaround using micro SD cards was then instituted but they still required a human to insert them.

RLOG offered an effective and convenient solution by offering a ‘virtual’ serial cable to connect to these devices from literally anywhere in the world over GPRS networks. With a custom 3G modem built to fit into existing displays, there is very little visible evidence of the data-enablement other than a thin antenna. Updates are done online, 24/7, and national campaigns can be rolled out in a matter of minutes instead of weeks. Any message can now be promoted on these displays whenever required, from jackpot values, lottery numbers and SMS competitions to specials for that hour or even stock prices. The RLOG custom software allows for distributing one message to thousands of devices or even running regional campaigns with unique artwork for different regions.

Berman concludes: “With the ever reducing mobile data tariffs and increased coverage, we will utilise this solution for years to come and are already exploring using it throughout Africa.”

For more information contact Clever Devices and Designs, +27 (0)12 667 4124, debra@cleverdevices.co.za, www.cleverdevices.co.za, Firewater Light, +27 (0)11 262 6056, alon@firewaterlight.net, www.firewaterlight.net



Credit(s)



Share this article:
Share via emailShare via LinkedInPrint this page

Further reading:

Locked down but not knocked out
25 March 2020, ExecuKit , News
As a business, we are facing extremely hard times with the current worldwide pandemic and isolation. We are all maintaining social distancing and must learn how to do business with an enforced lockdown ...

Read more...
From the editor’s desk: A new era – after mourning comes rebuilding
29 April 2020, Technews Publishing , News
When I sit down to write these columns once a month, even if the topic I decide to write about is not all sunshine and roses, I always try and look for a silver lining. I’m simply not able to do that ...

Read more...
Personality profile: Chris Viveiros
29 April 2020, Otto Wireless , News
The operations director of Otto Wireless Solutions shares his background, experience, advice and thoughts on the future.

Read more...
Locked down but not knocked out
29 April 2020, ExecuKit , News
We as a company salute the component suppliers who have supported us and are there to assist during this time even if the requests we pose are not always realistic.

Read more...
Electronics industry tackling the coronavirus
29 April 2020 , News
2020 has been a crazy year already. From Australian bushfires to climate emergencies to US trade tariffs, the start of the decade hasn’t been very positive. Not only this, within the last few months there ...

Read more...
SqwidNet becomes first Sigfox-accredited lab in southern hemisphere
29 April 2020, iSERT , News
iSERT (Safety, EMC, RF, Testing), a leader in the provision of turnkey testing solutions for EMC, RF and safety testing, has collaborated with SqwidNet, the only licenced Sigfox operator in South Africa, ...

Read more...
Clearing the Static: ESD cleaning and hygiene products
29 April 2020, Altico Static Control Solutions , News
In light of the current COVID-19 pandemic, Actum Group would like to remind electronics manufacturers of our range of antistatic cleaning agents, cleanroom materials and PPE.       Cleanroom garments and ...

Read more...
Jemstech continuing its growth path
29 April 2020, Jemstech , News
Since its inception in 2005 and especially during the past five years, Jemstech has grown from a medium-sized electronic manufacturing services (EMS) provider into one of the major players for electronics ...

Read more...
Company profile: Phoenix Contact
29 April 2020, Phoenix Contact , News
Phoenix Contact was founded in 1923 in Essen, Germany, by Hugo Knümann. It entered the South African market in 1969 through a local distributor, and was later established as a wholly owned subsidiary ...

Read more...
In memoriam: Vivienne Caroline Dorrington - 19 June 1958 – 21 April 2020
29 April 2020, Technews Publishing , News
It is with great sadness that we announce the death of our CEO, Vivienne Dorrington, after a long and brave battle with cancer. Like her father, Ray Beaumont, who founded Technews Publishing in 1985, ...

Read more...