RS Components has enhanced its website (www.rsonline.co.za) with a new predictive search feature and superior browsing capability to give customers faster and easier access to its catalogue of over 550 000 products.
The new website represents the latest step in the company’s plan to put eCommerce firmly at the heart of its business, ensuring that its customers enjoy the online experience regardless of their location or browsing device. The launch follows extensive research by RS into its customers’ use of the website and takes the best examples offered by consumer websites from around the world.
The new functionality enables customers to search the products that they want more easily and access an array of 3D CAD models, as well as Components Chooser, which is now incorporated within the customer’s experience. The website’s enhanced search algorithm delivers content that is more relevant and allows customers to tailor their results in their own way. Additional major enhancements include clearer pricing, instant stock availability and a ‘Compare View,’ which delivers a more intuitive product comparison. Advanced pattern matching technologies are also being used to ensure that more relevant results at product level are returned.
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