The Comtest Group, sole distributors of Fluke test and measurement equipment in southern Africa, recently held a series of gatherings for its dealers in Johannesburg, Durban and Cape Town. Steve Hood, Fluke’s general manager for the Middle East and Africa, delivered the keynote address to around 50 guests at Comtest’s Linbro Park headquarters.
Steve Hood, Fluke’s general manager for the Middle East and Africa.
“Fluke’s mission is to be the leading worldwide supplier of portable test tools and related equipment for the service, installation and maintenance of electrical and electronic equipment,” said Hood, “and our goal is to delight and empower our customers with robust, intuitive tools that help them quickly solve their toughest problems.”
To this end, Fluke has strengthened its footprint worldwide with offices in more than 25 countries staffed by over 3000 employees.
“Sales and service subsidiaries are in place in 100 countries and there are Fluke manufacturing facilities in the United States, Europe and China. A recent development in the emerging market arena was Fluke’s acquisition of Channel in India and South Korea,” adds Hood.
An indication of the brand’s success is the fact that Fluke has won numerous product awards in the last two years: 17 for multimeters, 21 for thermal imagers and 16 for clamp meters.
According to Hood, “Fluke’s growth focus is in the emerging markets. Customers’ cost structures are under pressure and this drives Fluke to analyse its productivity. Thankfully, the Fluke brand enjoys one of the highest unaided awareness and preference in its category. This, coupled with high product vitality and the perception that the brand is synonymous with innovation, is brand-marketing gold and makes our job a good deal easier than some others out there.”
Fluke continues to enjoy a mutually beneficial relationship with the Comtest Group, which has shown an overall growth of 9% against its 2010 results, with the strongest growth mainly in the hi-touch products, e.g. thermography, process calibration, scopemeter, power quality and the electrical products.
In conclusion, Hood said, “Fluke believes that the South African operation has a 50% growth potential over the next few years, and we are very excited at that prospect.”
Electronic News Digest
News
A brief synopsis of current global news relating to the electronic engineering fields with regards to company finances, general company news, and engineering technologies.
Read more...4000 A containerised DB for power project
News
Power Process Systems has successfully completed the design, fabrication, and commissioning of a 4000 A containerised distribution board for a wind/PV solar hybrid renewable energy project.
Read more...Datacentrix Industrial Indaba 2025
News
Datacentrix recently hosted its inaugural Industrial Indaba 2025, where industry leaders explored how digitalisation, resilience, security and compliance are shaping the future of sustainable industrial operations in Africa.
Read more...RS brings solar light to 150 000 people RS South Africa
News
The company’s three-year partnership with SolarAid aims to raise £1 million through corporate donations, matched funding, product contributions, and fundraising to accelerate access to safe, sustainable energy.
Read more...Microchip and AVIVA Links collaboration Altron Arrow
News
Microchip and AVIVA Links have achieved groundbreaking ASA-ML interoperability, accelerating the shift to open standards for automotive connectivity.
Read more...Distribution partnership with MacDermid Alpha Testerion
News
MacDermid Alpha Electronics Solutions India Private Limited has announced that as of 01 September 2025 Testerion will be the sole importer and distributor of their products to the South African market.
While every effort has been made to ensure the accuracy of the information contained herein, the publisher and its agents cannot be held responsible for any errors contained, or any loss incurred as a result. Articles published do not necessarily reflect the views of the publishers. The editor reserves the right to alter or cut copy. Articles submitted are deemed to have been cleared for publication. Advertisements and company contact details are published as provided by the advertiser. Technews Publishing (Pty) Ltd cannot be held responsible for the accuracy or veracity of supplied material.
printer friendly version