Low-power wireless technology used for electronic shelf label system

14 July 2004 News

Zarlink Semiconductor is supplying an ultra low-power wireless chip designed specifically for ESL (electronic shelf label) systems to Swedish-based Pricer, a leading designer of retail electronic price and information technology.

Pricer was recently awarded a major contract by France-based supermarket chain Carrefour. A Pricer ESL system ranges from a few hundred electronic shelf labels for a small store to 70 000 labels for a large wholesale location. Each label includes a Zarlink ultra low-power wireless SoC (system-on-chip).

Pricer's ESL system includes electronic shelf labels wirelessly connected to a central pricing system via Zarlink's ultra low-powered SoC. When the retailer changes the price of an item, the new pricing information is simultaneously transmitted to the electronic label and the cash register to ensure complete price integrity.

Zarlink is providing Pricer with an SoC electronic label solution that combines several functions - a wireless receiver and transmitter, liquid crystal display driver, memory and more.

For more information contact Memec SA, 011 897 8600.

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