Coca-Cola's huge digital canvas lights up Times Square
6 October 2004
Opto-Electronics
Coca-Cola's innovative advertising sculpture in New York City's Times Square, a three-dimensional, high tech display, measures more than six stories high, and is considered the world's first digital communications portal featuring 32 custom-made convex and concave, high-definition LED screens.
Unveiled in July, the sign features some of the most advanced screen and digital technologies available including GPS to remotely manage the controls, 2,6 million LEDs to illuminate the image, around 900 000 pixels, and 57 bits of processing power to speed the animation, creating an unprecedented digital experience. The design and shape of the 32 sculpted LED screens enable the sign to have a 60° vertical, and an even more unique 140° horizontal viewing angle.
www.coca-cola.com
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