The "2007 Asia Pacific Customer Survey of the Electronic Connector Industry", conducted for the first time by market researchers Bishop & Associates, placed ERNI Electronics in the top spot in the influential Japanese market, and awarded top marks in the three major categories of product quality, product catalogue and website usability. In overall ranking, ERNI secured third place among the 46 listed firms, 29 of whom were ultimately evaluated, and for all 13 questions asked, the company was consistently in the leading group.
The report covers a total of 46 connector manufacturers and is based on a comprehensive questionnaire evaluation. After analysis of the data collected, 17 firms were removed from the survey due to an insufficient number of evaluations. Survey participants included OEMs and CEMs in a wide variety of industry segments, and distributors in a total of 15 countries (including Australia, China, India, Japan and Taiwan).
The purpose of the survey was to provide a status report on the general level of customer satisfaction with connector vendors, and an individual evaluation of various attributes such as product quality, delivery reliability, technical and sales support, sampling, new product development, product catalogues, website usability, pricing etc. ERNI finished in the leading group of connector manufacturers for all criteria surveyed, as judged by customers in the Asian Pacific sphere. In addition to the first places secured, ERNI also scored above average for adherence to delivery deadlines, technical support and expertise, and product sampling.
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