Report shows discrepant numbers among wireless researchers

28 March 2001 News

eMarketer reports that projections for wireless Internet subscribers and m-commerce revenues from various research firms are so disparate, that it is virtually impossible to offer an informed projection for future usage. The eWireless Report cites data from more than 100 research organisations and consultancies, offering examples of the gap in projections for a technology that does not yet exist.

"Researchers are pulling their numbers out of thin air based on hot air," asserts Paul Mulligan, Wireless Analyst for eMarketer www.emarketer.com "We once looked suspiciously at Internet usage projections, but at least those projections began from a basis of Internet usage at that time. Now, we have researchers projecting usage numbers for things that do not even exist yet - like 3G services. They might as well be telling us how many people will drive wheel-less cars in 2007."

According to the eWireless Report, the exact number of US citizens using wireless internet services today is still very much an unknown. Even the Wireless Data Forum in the nation's capital admits that only rough counts are currently available. Still, analysts have come up with some very different numbers covering the next four years. Estimates also vary widely on the total value of wireless advertising spending in the United States.

www.emarketer.com

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