Webb Industries' RCW division refocuses

17 March 2010 News

Radio Comms Warehouse (RCW), a Webb Industries company, has endured the tough economic situation by shaking up its operation strategies.

RCW’s Clint Connolly says that while the economy has been challenging, the company has not been daunted. “We increased efficiencies by maintaining a JIT system encompassing purchases, sales and deliveries. Also, we increased stock holding on strategic models to prevent clients purchasing from our competitors and we held off on increasing prices for the longest time in RCW’s history,” he says.

But Connolly says that perhaps RCW’s most important strategy has been to ensure that it is constantly adding value without compromising on quality. “For example we will throw in a belt clip with certain batteries for no extra charge, a small token but highly appreciated by our customers. We are also working on extending our warranty period on certain products and building a greater mix of products, especially in the accessory and power supply range.”

RCW’s most important product offering is the Nova range, which has established itself not only in the RF industry but in the CCTV market as well. “Bringing into the Webb stable the wide range of Nova products like power modules and battery packs, battery chargers, heavy duty belt clips, earphone sets and many others, has supplemented the vast range of products for which Webb has become famous,” according to Webb CEO Paul Richards.

RCW claims to be the first company in South Africa to get NRCS – LOA clearance to the applicable SABS IEC 60950 standard, for its power modules in the radio communications industry.

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