Farnell, a leading multichannel distributor of electronic and industrial components now represented locally by Electrocomp Express, entertained visitors to its stand at last year’s electronica with a unique experience.
With a focus on green technology, sport and electronics innovation, the stand featured six key areas with live demonstrations and several interactive challenges.
One of the focus areas featured a live demonstration of the CadSoft PCB design package and other related circuit layout tools. Underlining Farnell’s policy of making the very latest technologies available to design engineers as quickly as possible, a range of new and innovative components and modules from leading industry suppliers were on display. Focus applications from the energy, lighting, wireless and sensing markets were also a highlight.
Farnell’s sponsored Paralympic cyclist David Stone set the bar for visitors who were invited to take part in the ‘Bike Power Challenge’ to test their personal performance against a seasoned time trial event specialist. In another attraction, TUlip, the Dutch robotic entry created by three key universities in the Netherlands and sponsored by Farnell’s online technology portal and eCommunity element14, were seen in action playing soccer. Finally, Leeds-based Robert Harrison, who attracted worldwide media attention and was approached by NASA for his innovative Icarus Project, offered live demonstrations and information at the stand. This element14 sponsored project is an ongoing initiative to send a camera into the stratosphere to capture outstanding images of the Earth from near space.
Farnell was also officially recognised by several component manufacturers for its performance in 2010. The awards from these leading suppliers are a reflection of the company’s drive to accelerate electronic design engineering growth through its multichannel strategy and driving sales and engagement via the web with element14.
The awards bestowed upon Farnell included ‘Strongest New Customer Growth’ from Bourns, ‘European High Service Distributor from International Rectifier, ‘Sales and Revenue Growth’ from Emerson, ‘New Product Introduction Excellence’ from Lecroy, the ‘Sales Award’ from TDK-EPCOS and the ‘Global Development Tool Sales and Marketing Excellence Award’ from Microchip.
For more information contact Fathima Sheik, Electrocomp Express, 0860 10 20 20, sales@eexpress.co.za
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