Europe will dominate 3G-based mobile commerce market

10 October 2001 News

As 3G (third generation) wireless networks are built out, mobile commerce will become a substantial source of revenue for wireless carriers. High-tech market research firm, In-Stat, reports that Europe, by virtue of size and choice of a single unified 3G wireless standard, will be the largest market for mobile commerce services, closely followed by Japan, whose per-capita consumption of mobile commerce services will exceed even that of the Europeans.

Certain words and phrases, like WAP (wireless application protocol), the wireless web and 3G have lost popularity in recent months, victims of delays, poor implementation and low customer interest, claims the research firm. However, carriers should not despair - the long-term outlook for this space is favourable, with total 2G and 3G-based combined mobile commerce projected to grow considerably through 2005.

www.instat.com

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