Electrex to focus on new products

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24 October 2001 News

The 'What's New' pavilion at Electrex 2002 is bound to attract the keen interest of exhibition visitors, and increase business traffic to participating exhibitors' stands, says organiser, Reed Exhibitions.

"This pavilion will be an exclusive showcase of products that are new to South African markets," said Reed Industrial Exhibitions General Manager Tom McCafferty. "As such, it will be a magnet for decision makers and buyers who need to keep abreast of product developments in the industry.

"Having had their interest levels raised by the product displays, visitors will cross to the individual company stands to learn more and, hopefully, do business."

The What's New pavilion is being introduced for the first time at next year's exhibition as a value-adding bonus for stand-holders: Only participating exhibitors will be invited to display (at no additional cost) their new products in the pavilion.

Invitations and details of the offer will be issued at the pre-exhibition Exhibitors Briefing in January 2002, but some of the specifications include: proposed products must be 'new to the South African market as at April 2001; participating exhibitors will be allocated space, at no cost to them, to display their products, either 'in the flesh' or graphically; exhibitors will be expected to submit motivations for their product displays, which will be adjudicated by the South African Institute of Measurement & Control (SAIMC) committee.

Co-located with Electrex 2002 will be three other exhibitions - Fluidtrans & Airtech; Logistics; and Frigair.

Prospective exhibitors should contact Zia Tomes at Reed Exhibitions SA, 0860 733339 / (011) 886 3734; fax (011) 781 1270; or [email protected] or Debbie Tunnicliff, (011) 315 2118; fax (011) 805 2359, or [email protected]

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