News


3G technology may be too rich for SA palate - iTouch comments

19 June 2002 News

The long-awaited debut of General Packet Radio Service (GPRS) - which promises to provide a bevy of new mobile entertainment and business opportunities - is almost here.

However, Mike Hainebach, New Product Development Manager at top mobile communications application provider, iTouch, warns that SA may lag in the mobile telecoms arena beyond GPRS, given that the costs of its successor 3G (third generation wireless technology) may be prohibitive for our market.

"It is not clear if a developing market like ours can support the very costly wireless technologies based on 3G that are coming out around the globe. But we are very excited at the prospect of GPRS, which has awesome potential to support a host of creative applications. We envisage that it will have the potential to fill the gap we might experience if 3G is not financially viable in the SA market."

SMS applications are mutating and evolving to meet the constant challenge of consumer demand and enabling business applications. Adds Hainebach: "GPRS will revolutionise the messaging industry and its business applications will lead to more efficient companies. Already the marketing and advertising sector has cottoned onto bulk SMS. But GPRS will take this service so much further by enhancing the type of messages and information companies can send. Multi Media Services (SMS on steroids) are on their way. This will allow the transmission of TV-like clips - sports highlights or business presentations - to cellphones. This is but one of the applications which will be made possible through the use of GPRS."

However, Hainebach concludes that for the SA market, which has a relatively high cellphone take-up, but very low PC and Internet access beyond the workplace, may have to use business models that are different from the rest of the world, making for interesting times ahead for this industry in SA.

iTouch, 021 415 2166





Share this article:
Share via emailShare via LinkedInPrint this page

Further reading:

SAAB Avionics approves Elmatica auditor for PCB subcontractors
29 January 2020, Elmatica , News
Expanding on its international relationship with SAAB Avionics, printed circuit board supplier Elmatica’s Jan Pedersen successfully completed the Part 21, Subpart G training, regarding auditing of printed ...

Read more...
Electronics news digest
29 January 2020 , News
South Africa • More than 2400 people braved pouring rain in Gauteng to attend the 5th Science Forum South Africa (SFSA) at the CSIR International Convention Centre in December. The annual Department ...

Read more...
Appointment: ExecuKit
29 January 2020, ExecuKit , News
ExecuKit has appointed Marshant Benadie in a technical support role.    His duties will include developing business with clients within the electronics distribution and manufacturing industry; managing ...

Read more...
Repro installs new SMT production line
29 January 2020 , News
The company is actively seeking business for this new assembly line, which promises extensive flexibility and high accuracy, and can easily be expanded for higher production volumes.

Read more...
AREI’s plans for 2020
29 January 2020 , Editor's Choice, News
Erich Nast, chairman of AREI, discusses what the association’s plans are to tackle the challenges and opportunities that lie ahead.

Read more...
Check out Dataweek’s new-look website
29 January 2020, Technews Publishing , Editor's Choice, News
Our technical design elves have been locked away in our basement for months, improving the visual design and functionality of the Dataweek website.

Read more...
From the editor's desk: A fresh start, but a sad farewell?
29 January 2020, Technews Publishing , News
A couple of years ago, not many people had heard of Yekani. The company bought a stake in the well-known East London-based satellite decoder maker, Vektronix, and subsequently acquired it in its entirety. When ...

Read more...
Actum Group merges its brands under one roof
29 January 2020, Actum Electronics , News
Over the years, Actum Group has been built through partnerships, collaborations and acquisitions of leading companies with a long history and rich legacy in the industry. These companies include Actum ...

Read more...
Company profile: ETION Create
EMP 2020 Electronics Manufacturing & Production Handbook, ETION Create , News
ETION Create is an original design manufacturer (ODM) that has been in operation for more than 25 years. Originally known as Parsec, the company was founded in 1993, focusing on the design, development ...

Read more...
Company profile: Laser Stencil Technology
EMP 2020 Electronics Manufacturing & Production Handbook, Laser Stencil Technology , News
Since its inception in 2004, Laser Stencil Technology has grown into a prominent figure in the South African electronics manufacturing industry. Having been involved in circuit board manufacturing using ...

Read more...