26 March 2003News
Access Control & Identity Management
Products & Solutions
Reed Exhibitions SA, a leading organiser of business-to-business exhibitions in South Africa, has embarked on a concerted campaign to attract more African visitors to its shows.
Currently managing a portfolio of 21 high profile exhibitions encompassing the industrial, IT and communications, hospitality and marketing sectors, one of Reed's objectives is to substantially grow the number of visitors from African countries to certain of their exhibitions.
"On average 1000 African visitors attend our shows annually. We wish to increase these volumes to 2000, says Lynn Chamier, general manager of Reed Exhibitions. "Exhibitions which have been earmarked for African promotion include Computer Faire, Hostex, Securex, Afriwater/Afribuild and Blue IQ Smart Industry Expo, all to be held at the Sandton Convention Centre this year."
To date, attempts by exhibition organisers to tap into the African market have been thwarted by a number of different stumbling blocks. "Major difficulties include how to identify potential visitors, how to communicate with them and how to persuade them to come all the way to South Africa for an exhibition," says David Graham, managing director of International Trade Projects.
Significantly it is worth noting that the average African visitor to South Africa spends approximately R1000 a day, opposed to the British visitor who spends under R600. African visitors flying into Johannesburg inject about R7 million a year into the economy, and of the 6 million tourists visiting South Africa, some 4,5 million are from Africa. "South Africa's tourism future clearly lies more in Africa than in Europe, the US or the Far East," says Stanley Subramoney, deputy CEO of PricewaterhouseCoopers Southern Africa.
In order to capitalise on this burgeoning market and achieve a higher African visitor attendance, Reed has formed a strategic partnership with International Trade Projects, a company highly skilled in bringing African visitors to exhibitions hosted in South Africa, as well as 5 Star Tours that specialises in bringing groups of African business executives to South Africa. Key components of the campaign include a media communications/public relation's plan, travel packages and key company liaison.
"We believe this is a great opportunity to expose South Africa's products and services to a market which has not been widely explored and are confident that this new initiative will result in more African visitors to our shows," concludes Chamier.
Vivotek partners to enhance retail management
Surveillance Retail (Industry) Products & Solutions AI & Data Analytics
Recognising the growing demand from retail enterprises to boost operational efficiency through cloud security solutions, Vivotek has announced a partnership between its AI-powered cloud surveillance platform, Vortex, and Kabob.
Read more...Highest capacity ePMR HDDs
Infrastructure Products & Solutions
Western Digital has announced that it is now shipping the world’s highest capacity UltraSMR HDD with up to 32TB leveraging the time-tested, reliable energy-assisted PMR (ePMR) recording technology for hyperscalers, CSPs and enterprises.
Read more...Scalable, secure user and IoT onboarding and management Duxbury Networking
IoT & Automation Products & Solutions
With growing demands for connected devices across various sectors in South Africa, EasyPass simplifies network management by automating the onboarding of multiple user devices and IoT connections.
Read more...Protect your assets with Visual Verifier Secutel Technologies
Surveillance Products & Solutions
To ensure your valuable assets and secured areas remain protected during this high-risk time, Secutel offers the Visual Verifier (VV) – a solution delivering comprehensive security and peace of mind.
Read more...Dallmeier launches new entry-level camera Dallmeier Electronic Southern Africa
Surveillance Products & Solutions
Dallmeier electronic is expanding its product portfolio with the Picoline, an entry-level camera that offers a compact and cost-effective solution for applications that require day and night recording with the highest resolution (IR mode).
Read more...Technical resource centre for smart cities
News
Mouser’s infrastructure and smart cities content hub features comprehensive articles, blogs, eBooks, and products from Mouser’s technical team and trusted manufacturing partners.
Read more...Unlock data insights and integration Gallagher
Access Control & Identity Management Products & Solutions
Gallagher Security announced the release of its security site management software, Command Centre v9.20, which enables integration with Microsoft Entra ID, a cloud-based identity and access management system that provides seamless synchronisation of cardholders across systems.
Read more...Gallagher Security opens Cape Town office Gallagher
News & Events Access Control & Identity Management
Acknowledging a significant period of growth for the company in South Africa, opening a second office will enable Gallagher to increase its presence across the region with staff based in Johannesburg and Cape Town.
Read more...Axis introduces ACS Edge and cloud storage Axis Communications SA
Surveillance Infrastructure Products & Solutions
Axis Communications has launched two new solutions within the AXIS Camera Station ecosystem, AXIS Camera Station Edge (ACS Edge) and AXIS Camera Station Cloud Storage (ACS Cloud Storage).
Read more...Know who’s spying on you Kaspersky
Information Security Products & Solutions
According to the latest State of Stalkerware report, 40% of the people surveyed worldwide stated they have experienced stalking or suspect they are being spied on. A solution for Android is now available.
printer friendly version