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Parsec Components - the company that cares

26 March 2003 News

Parsec Components, a 100% subsidiary of Parsec (Pty) Ltd, has been around long enough as a specialist in the distribution of high-end digital electronic components and software to have established a caring tradition and recognised brand in local industry.

Parsec is the appointed distributor in South Africa for leading component and software suppliers such as Analog Devices, Mentor Graphics, NetSilicon, Synplicity, PLX Technology and others.

What differentiates Parsec Components from other component distributors? The answer to this question is partly ascribed to the fact that this company distributes niche, high-tech components and software. The remaining 80% of its success is attributed to Parsec's culture of supplying 'the personal touch' and nurturing excellent relationships with its clients over the years.

Under the able leadership of Ben van der Schyff, the company says that its efficient, caring and dedicated sales team focus on meeting their customers' needs by providing excellent quality service. Their aim is to achieve total customer satisfaction and maintain long-term relationships. The focus of the team therefore is high customer contact and service, as well as quality and timeous delivery. Van der Schyff has been in the industry for 20 years and has established strong relationships with many electronic design houses and engineers. Customers are regularly visited and he goes out of his way to meet their requirements.

An additional edge is the availability of support from Parsec's design and development specialists. Value is added with the supply of design assistance and customised solutions on request. Parsec design engineers are prepared to assist with design-ins, from the specification phase right up to the delivery of the end system. Parsec believes that to have these exceptional FPGA and analog design capabilities in addition to the sophisticated software tools available from the likes of Synplicity and Mentor Graphics is almost a unique phenomenon in South Africa.

Gaining knowledge of VHDL as a design language has become increasingly vital. VHDL training courses are coordinated and presented at regular intervals by Parsec VHDL experts to local design engineers - a unique service.

The development of enduring relationships and the benefits of synergy has resulted in a winning strategy for Parsec Components.

Information from Parsec. For more information contact Elena Bielich, 012 349 2282.





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