Printacom has extended its relationship with heavy duty printing solutions manufacturer, Printronix, to establish a dedicated printing division focused on OKI line printers and RFID (radio frequency identification) barcode and label printers.
The two companies have an established association based on Printronix supplying the OKI MX series of line printers, which the US vendor manufactures on an OEM basis.
“We have appointed Libby Ballardin as specialised printing product manager to head the new division, and will be focusing significant resources on building this division going forward,” says Printacom managing director, Neil Rom. “We see a lot of potential in offering this kind of dedicated solution to a market that is moving towards an integrated logistics supply chain environment,” says Rom.
RFID barcode printers not only print product and shipping barcodes onto labels, but simultaneously encode the microchip contained within the label for radio frequency tagging and tracking. In an integrated logistics supply chain, goods can be tracked from the factory floor right through to the retail till point without the need to physically read the actual barcode.
“Thermal and barcode printing is growing and with RFID maturing in the background as a technology evolving in the not too distant future, the relationship with Printacom will largely increase market coverage and therefore market share in a win-win scenario,” says Holger Steer, Printronix area sales manager: Central Europe and South Africa.
He adds that the strength of Printacom’s distribution system was a big attraction in targeting the southern Africa market. “The structure of the Printacom distribution network with a strong reseller base fits perfectly into the worldwide Printronix strategy,” he says. “Printacom is active well beyond the borders of South Africa, giving Printronix the scope for future growth.”
While Printacom will be directly managing sales, service and warrantees will be handled by approved warrantee centres who will also deal directly with Printronix on relevant service issues.
Rom says a unique selling point of the Printronix RFID printers is that they can operate as a standard barcode unit, with the RFID functionality available as a subsequent add-on. “The Printronix label printer range is the perfect addition to Printacom’s current OKI printer offering, dovetailing well to offer the market a complete printer product range from entry level SIDM, to mono and colour laser printers and multifunction devices as well as line printers from 500 lpm to 2000 lpm.
For more information contact Neil Rom, Printacom, +27 (0)11 531 1511, [email protected]
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