Legrand SA is set to launch the MyLegrand mobile application, a digital platform designed to strengthen engagement across its professional network. More than a conventional loyalty programme, MyLegrand connects Legrand, partner stores, and electricians through a single integrated platform.
The App combines commercial incentives, technical resources, and business support tools aimed at improving efficiency within southern Africa’s electrical sector. Partner stores benefit from a searchable directory with GPS functionality, helping customers locate outlets quickly. A performance-based rewards system also enables sales teams to earn points linked to Legrand product sales.
For electricians and installers, MyLegrand offers access to a digital catalogue featuring over 5000 products, complete with technical information, alerts, and personalised reference lists. Professionals can also track loyalty rewards in real time based on qualifying purchases.
A notable feature is the platform’s professional directory, where certified installers can showcase their expertise and improve visibility to potential clients. The App also supports closer collaboration between stores and electricians through a referral network.
In addition, users receive real-time updates on product launches, promotions, training opportunities, and technical webinars, ensuring professionals remain informed and connected. By consolidating these functions, Legrand aims to simplify day-to-day business engagement across the electrical industry.
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