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AAD hosts the first ARM technology seminars in SA

18 May 2005 News

Arrow Altech Distribution (AAD) recently hosted the first training seminars on ARM Architecture in Johannesburg and Cape Town. ARM (Advanced Risc Machines) is a company that licenses the use of its processor technology to major silicon manufacturers worldwide.

AAD was privileged to have Chris Shore, ARM's training manager from the Cambridge head office, visit South Africa for this. Shore, who holds an MA in Natural Sciences, is responsible for all customer training worldwide and also for the growing network of ARM-approved training centres. During more than 15 years in the computing industry, he worked on software for complex telecommunications systems and has managed several large development projects. Prior to joining ARM in 1999, he was the technical director of a technology consultancy firm in Cambridge.

ARM provides developers with intellectual property (IP) solutions in the form of processors, physical IP, cache and SoC designs, application-specific standard products (ASSPs), related software and development tools - everything needed to create an innovative product design based on industry-standard components that are 'next generation' compatible.

ARM designs the technology that lies at the heart of advanced digital products, from wireless, networking and consumer entertainment solutions, to imaging, automotive, security and storage devices. ARM's comprehensive product offering includes 16/32-bit RISC microprocessors, data engines, 3D processors, digital libraries, embedded memories, peripherals, software and development tools, as well as analog functions and high-speed connectivity products.

According to AAD, combined with the company's broad 'Partner' community, a total system solution that offers a fast, reliable path to market for leading electronics companies is provided. The recent training here presented the South African engineering fraternity with useful and pertinent information for first time users, through to seasoned design engineers, it says.

ARM processors form the highest growth of any processor in the higher echelons of the world markets. The major advantage of the ARM core, other than performance, is the fact that it is truly non-vendor specific. This gives the engineer a far greater choice of processor from many different suppliers and ensures that there will be an exact match for any problems, says the company.

For more information contact Rodney Farrow, Arrow Altech Distribution, +27 (0)11 923 9600, rfarrow@arrow.altech.co.za



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