Communica was established in Pretoria West in 1977, with an initial staff complement of just four employees.
From these humble beginnings as a 'corner hobby store', the company has grown to become one of southern Africa's largest independent distributors.
Headquartered in Samrand with branches in Pretoria and Cape Town, as well as a sub-distributor network throughout the country and subsidiary companies in the consumer and industrial sectors, Communica now employs 135 people all told.
The company says it commits itself to supporting the specific needs of its clients in providing the right products, to strive for client satisfaction and quality excellence, to perfect value-added and comprehensive after-sale services, to anticipate and meet new challenges, and to improve itself continuously.
In order to keep up to speed with the dynamic marketplace, Communica endeavours to always keep abreast of the latest technologies and to ensure that it can meet the ever-changing demands of its customers
At Communica, sales are done at three levels:
1. Retail sales - the company maintains retail outlets where no minimum quantities apply, in order to best service hobbyists, students, technicians, design engineers etc. These outlets are manned by teams of counter sales personnel and supported by product specialists.
2. Telesales - this department services all small to medium OEMs, contract manufacturer and end users that purchase larger volumes. Orders are entered by sales persons directly for onward processing and delivery. These departments are serviced by a total sales team of 14 employees at all branches.
3. Field sales - this team undertakes daily customer visits to all medium and corporate OEMs and supports design engineers and purchasing personnel with their requirements. This team supports customers from sampling and prototyping through to final production.
Communica has a vast product offering of components and instruments, from passives and interconnects, through enclosures and keypads, to semiconductors and wireless components, as well as multimeters and production equipment. Some of the more notable international manufacturers represented by the company include Apem, Murata, Samsung, Switchcraft, Vishay Spectrol and Weller.
Communica has been named one of the top 300 BEE companies in the electronics sector, and received the Impumelelo Top 300 Empowerment Award in 2003/04.
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