mobile | classic
Dataweek Electronics & Communications Technology Magazine

Follow us on:
Follow us on Facebook Share via Twitter Share via LinkedIn


Electronics Buyers' Guide

Electronics Manufacturing & Production Handbook 2019


Analog Devices retains domination in data converters
11 May 2011, News

As the global market continues down the road to full-on recovery in 2011, the technology sector likewise continues to ramp its way back towards pre-recession numbers. This is particularly the case thanks to consumer electronics, mobile phones, and portable PCs and tablets.

Growing demand for a wide array of these digital devices means that advancements in analog technology, particularly data conversion, must rapidly keep up to meet the latest market requirements. This means that in the highly demanding market, new data conversion techniques are necessary in enabling higher fidelity audio and video, improved on-camera video displays, and an array of touch sensing options used in all segments of the technology industry.

According to Databeans research, no one has benefited from this more than Analog Devices, the overall global market leader in data converters. The company boasts the industry’s leading portfolio of ADCs (analog-to-digital converters) and DACs (digital-to-analog converters), as well as numerous application specific products, across all major application segments. This position helped Analog Devices to increase its already impressive share of the global data converters market by 33% from $1,07 billion in 2009 to $1,42 billion in global revenue in 2010. This was good enough for a supplier share of 47,5% of the market, or more than doubles the share of its next closest competitor, Texas Instruments. In fact, Analog Devices controlled more of the 2010 supplier share than the next 10 suppliers combined.

Because of its role as market leader, Analog Devices has been responsible for some of the most significant and efficient data converters to be released over the past year. For example, in January, the company released the AD9284, the industry’s first dual, 8-bit, 250 MSps ADC. At the same time it released the AD9286 500 MSps ADC, which delivers 8-bit resolution at 40% less power than competitive components. Both converters feature high SNR (signal-to-noise ratio) of 49,3 dBFS and are designed for applications such as handheld scope meters, battery-powered instruments and digital oscilloscopes.

2010 and 2009 Worldwide data converter revenue share by supplier
2010 and 2009 Worldwide data converter revenue share by supplier

With data converters accounting for more than half of total company revenue, Analog Devices has much to be optimistic about for 2011. For its fiscal first quarter, the company’s net income rose to $222,1 million, from $120,5 million a year earlier. Also, company revenues in the first quarter were $728,5 million, which were up from $603 million one year earlier, a 21% increase year-over-year. Gross profit margin also improved to 66,2% from 61,1% one year prior.

The company has equally high aspirations for the second quarter, which it believes will fall in the $730 million to $760 million range, which would represent growth of 9% to 14% on a year-to-year basis. This is thanks largely to increasing orders in the first quarter from most of Analog Devices’ top customers. Meanwhile, the company’s cash generation also continues to be strong. These results have given the company confidence that the inventory correction issues of its recent past are now mostly behind it. And even though parts of the semiconductor industry remain uncertain, the company remains confident about its future.

For more information visit

  Share on Facebook Share via Twitter Share via LinkedIn    

Further reading:

  • Electronics news digest
    25 September 2019, News
    South Africa • The Institute of Electrical and Electronics Engineers (IEEE) has awarded South Africa’s IEEE section the prestigious 2019 MGA Outstanding Medium Section Award. The award is in recognition ...
  • Company profile: Harmony Electronics
    25 September 2019, News
    The globalisation of the electronics industry over the last few years has seen tremendous growth in the shipments of semiconductor products worldwide, with more focus on connectivity. Access to components ...
  • Hensoldt merges its SA subsidiaries
    25 September 2019, News
    The company has merged its two South African subsidiaries, GEW Technologies and Hensoldt Optronics South Africa, into the consolidated Hensoldt South Africa brand.
  • Q&A with iPulse Systems
    25 September 2019, iPulse Systems, News
    We asked Gary Chalmers, the CEO of local developer and manufacturer iPulse Systems, to tell us what new and exciting technologies the company has been working on lately.
  • Clearing the static - Topic 7: Moisture management
    25 September 2019, Altico Static Control Solutions, News
    Relative humidity (Rh) is a significant factor contributing to effective static control. When humidity in the working environment decreases, the human body and other insulators can easily charge with ...
  • Start your MCU learning journey today
    25 September 2019, News
    Harmony Electronics offers a course to learn the ANSI ‘C’ embedded control language in just 10 weeks. The training takes place on Saturday mornings over three hours at a cost of R350 per hour (R1050 total ...
  • From the editor's desk: Human brain still better than AI (in some cases)
    25 September 2019, Technews Publishing, News
    Technologies like artificial intelligence (AI), Internet of Things (IoT), biometrics and others are benefitting from an enormous amount of marketing hype these days, sometimes justifiably and sometimes not.
  • New African AI initiative at Wits University
    25 September 2019, News
    The Molecular Sciences Institute (MSI) at the University of the Witwatersrand (Wits) in Johannesburg, in partnership with the Cirrus Initiative, recently announced plans for a new artificial intelligence ...
  • Company profile: IC Logistix
    25 September 2019, IC Logistix, News
    IC Logistix was started in 2011 when an opportunity opened up to attain the distribution rights for Fujikura,a Japanese group with a popular range of equipment for the fibre-optic telecommunications market. ...
  • From the editor's desk: Making an aaS of ourselves
    28 August 2019, Technews Publishing, News
    First of all, I must extend the sincere apologies of Technews Publishing to Hi-Q Electronics. We have worked closely with Hi-Q for many years and yet still managed to get its address and contact details ...
  • Electronics news digest
    28 August 2019, News
    South Africa •Canadian technology company Sciencetech is now distributed in South Africa by Intercal. For over 33 years, Sciencetech’s products have been exported to countries around the world, within ...
  • Clearing the static: Electrostatic packaging - Topic 6
    28 August 2019, Altico Static Control Solutions, News
    The purpose of electrostatic discharge (ESD) packaging is to protect ESD-sensitive objects from ESD damage; especially when items are being transported outside of the designated ESD protected area. ESD ...

Technews Publishing (Pty) Ltd
1st Floor, Stabilitas House
265 Kent Ave, Randburg, 2194
South Africa
Publications by Technews
Dataweek Electronics & Communications Technology
Electronics Buyers’ Guide (EBG)

Hi-Tech Security Solutions
Hi-Tech Security Business Directory

Motion Control in Southern Africa
Motion Control Buyers’ Guide (MCBG)

South African Instrumentation & Control
South African Instrumentation & Control Buyers’ Guide (IBG)
Terms & conditions of use, including privacy policy
PAIA Manual


    Classic | Mobile

Copyright © Technews Publishing (Pty) Ltd. All rights reserved.