Consumers and businesses express heightened interest in Bluetooth

10 October 2001 Telecoms, Datacoms, Wireless, IoT

In comparison to last year, familiarity of and interest in the benefits of Bluetooth are on the rise among consumers, according to In-Stat Group. In a recent survey of over 1000 consumers, the research firm finds that almost double the amount of consumer respondents were extremely to somewhat familiar with Bluetooth than were the previous year. In a first-time survey of approximately 400 SOHO, small, middle and enterprise companies, interest in the emerging technology was also strong.

Last year, there was still much evangelising that needed to be done in order to educate consumers about Bluetooth technology. The survey results show definite headway is being made. To a consumer, the product must offer compelling benefits like making a process quicker, easier, and/or more flexible. Once informed of Bluetooth benefits, consumers are very interested as proved by In-Stat's survey responses.

In-Stat predicts Bluetooth-enabled equipment shipments will soar to 955 million units by 2005, a 360% five-year compound annual growth rate (CAGR).

www.instat.com

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